When to Use Demand Gen

Should your or any businesses actually use Demand Gen?

My very strong opinion is that for most businesses Demand Gen should not be a core focus campaign, but there are some cases where Demand Gen can be a strategic part of your total google ads campaign structure.

So in this video I want to take you through a big failure I have seen with Demand Gen and then provide the framework of how you can decide if Demand Gen is for you.

Get more support from Aaron 😀

[AndrewScarella]

I have had luck with demand gen campaigns for a local home organizing business. My search campaigns had low search volume due to geography restrictions, and the cost per click was extremely high. I switched to demand gen to promote a home organizing checklist download, and saw my CPA cut in half. I get lots of impressions because it is no longer based on just search volume, and my cost per click is a fraction of the cost compared to search. I get an occasional spam lead, but other than that I haven't had any issues.

[kristinides]

dude, thank you for this. checked my search impression share and not ready for DG yet (if ever). so helpful!!!

[learning-dg]

What campaign you recommend for E-com brand selling products.

[PEAKFIT]

Aaron I’ve found demand Gen is the only way to switch off google partners which is terrible for my business. Is there any work around given I can’t access expert mode and am stuck with smart mode?

[mattmurdoch]

When you say it was good for building your database, was your main demand gen goal to gather email addresses or something like that?

[skordie]

the video should be called "never use demand gen"

[uladzislau]

Haven’t watched it yet.
IMO, I’m using it mostly for YT short ads, since targeting there is better