The Basics of Gestalt Theory - Lesson 1 - Graphic Design Theory

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This is lesson 1 of a 5 part series on Gestalt theory!

I am going to list a few of the laws/principles we go over in the class:

Law of Experience
Law of Figure/Ground
Law of Proximity
Law of Similarity
Law of Simplicity
Law of Closure
Law of Continuation
Law of Symmetry and Order

👉If you have read through my design theory book you might find these lessons familiar as it was taken right from my Gestalt theory section.

Have you ever played the game when you look up at the clouds and try to find people, animals or things? Your brain is always subconsciously finding patterns, shapes and meaning to everything you look at to try to make sense of the world.

This is the basic foundation of Gestalt theory, which stems from Gestalt psychology, a theory of thought that originated in Germany in the early 20th century.

We will review some of the laws associated with Gestalt psychology and talk about how it relates to design. When we understand how the human brain processes and categorizes a series of elements, we can use that understanding to help us craft easy to digest visual messages.

Gestalt theory is really just trying to explain how we visualize and organize information. Organizing this information is the very core of what we do as graphic designers.

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This is lesson 1 of a 5 part series on Gestalt theory!

I am going to list a few of the laws/principles we go over in the class:

Law of Experience
Law of Figure/Ground
Law of Proximity
Law of Similarity
Law of Simplicity
Law of Closure
Law of Continuation
Law of Symmetry and Order

👉If you have read through my design theory book you might find these lessons familiar as it was taken right from my Gestalt theory section.

Have you ever played the game when you look up at the clouds and try to find people, animals or things? Your brain is always subconsciously finding patterns, shapes and meaning to everything you look at to try to make sense of the world.

This is the basic foundation of Gestalt theory, which stems from Gestalt psychology, a theory of thought that originated in Germany in the early 20th century.

We will review some of the laws associated with Gestalt psychology and talk about how it relates to design. When we understand how the human brain processes and categorizes a series of elements, we can use that understanding to help us craft easy to digest visual messages.

Gestalt theory is really just trying to explain how we visualize and organize information. Organizing this information is the very core of what we do as graphic designers.

🔥Join my FREE design newsletter!

🔥My full Graphic Design Courses (Best selling design courses in the world right now! 300, 000 students and counting)

🔥All of my classes are also on Skillshare! Join now for some free time using my special link below

🔥My Graphic Design Theory PDF Book! 240 pages of awesomeness! (NOW 50% off)

🔥My Favorite Graphic Design Books FULL LIST:

🔥Get my full color design theory posters on your wall!

🔥Follow me on Instagram:

Not Directly Design related but things I personally use everyday:

🔥I use Teachable to sell my courses and ebook and you can too! Get 14 days for free in the link below and try your hand on selling digital content. (link below)

#graphicdesignbeginners #designtrends #bauhaus #artnouveau #colortheory #graphicdesign #graphicdesigner #graphicdesigntutorial #graphicdesigntrends #graphicdesignportfolio #design #artdecodesign #artdeco #behance #typography #layout

LindsayMarsh
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Great insight, I think this is fascinating and helpful to understand for so many reasons. Looking forward to the other episodes.

PipCritten
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Thank you! This is so informative and helpful.

NeoNiladri
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Great job on your video, Lindsay! 👍🏼👍🏼

TinaIrvine
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This video is so good and informative.
Pls Lindsey, i want to ask, can i use more than one text alignment on a design. E.g can i use both centered and edge alignment together in just one design??

leonardgoodness
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Thank you for this excellent video, it is truly valuable. Could you please tell me the software you used to animate the geometric shapes?

mounirkhelifi
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The best graphic designer of all time Lindsay Marsh Love From Pakistan

MuhammadHasan.
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🔥My full Graphic Design Courses (300, 000 students and counting)

🔥All of my classes are also on Skillshare! Join now for some free time using my special link below

🔥My Graphic Design Theory PDF Book! 240 pages of awesomeness! ($4 off)

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LindsayMarsh