Don't Make This Pricing Mistake: How to Price Your Products & Services

This is the dumb pricing mistake entrepreneurs make. Now I'll show you how to fix it.

There's a dumb pricing mistake people make when they price their products and services...

...and it leaves a TREMENDOUS amount of money on the table.

(The weird part? This applies to all types of products. Maybe you're selling a piece of furniture... or you'er selling multiple crafts at a craft show... or maybe you're a freelance photographer or web designer...)

What is the mistake?

Watch this video and I'll explain everything.

The best part? Once you know the mistake, it's easy to fix it.

Don't take my word on it. Watch the video. See for yourself.

This takes advantage of proven psychological pricing strategies. It works for physical products - like crafts, handmade furniture - and for freelance services - like photography, web design, consulting.

Oh, and if you liked this video, HIT SUBSCRIBE!

[danmannon]

I was literally just starting to zone out when he snapped his fingers and said "pay attention". LMAO. Nice timing dude.

[DerekHalpern]

Glad to hear it Gabe. And thanks for taking the time to watch.

[angeladesign]

This is great advice, and I've implemented this as Bronze, Platinum and Diamond Level strategies. Few want "Bronze" Level, as that implies 3rd place. "Platinum" is great, but what can beat a Diamond? It cuts through everything! People like to BUY, but not to BE SOLD, and offering options is a great way to leverage that solution.

[jameswedmore]

Best part is at 00:46 when Derek calls you out for getting distracted

[DeniseOBerry]

Pricing is one of the toughest things for small business owners to do. It's the most popular section of my book and I'm sure this will be one of your most popular videos. Great advice you provided in an engaging way!

[TubePlaybook]

It sparked quite the discussion actually. There are a lot of folks in the group that are into offline marketing and pricing is always a good discussion to get into.

[mgr]

I liked your delivery and to-the-point style of speech. Not at all boring like other people on YT. Try to maintain the same style. Others just drag and want to stretch the video which only helped with my insomnia not in marketing. Gave a like and subscribed.

[SimeonPrince]

hey +DerekHalpern, first time I've watched this video. However, based on previous advice just like yours, I actually made separate packages for my most expensive service - Web Design. Here's what happened... A client of mine referred me to a prospect, I had a phone consultation with him before giving price. I made 3 packages and then emailed him the quote.

Although, he's a small business owner as well, he chose the most expensive Web Design Package I currently have.
I closed the deal, and I'm working on it.

Your advice is excellent in this video, plus you gave me extra details on the psychology behind the pricing of my packages.
All I have to say is, Thanks, and this technique works.

[CodeWithChris]

It really freaked me out because at that exact moment, i was looking below the video to "like" it and then Derek called me out. It was unreal lol

[eastonhunter]

I love this! I was just putting together prices for new products when I came across this vid. Great insights that I'm definitely going to implement immediately. Thanks. 

[TubePlaybook]

Excellent video. So good I was compelled to share this with my Facebook group. Top notch content, solid call to action, and just plain good. I'm kinda geeking out here.

Uber impressed.

[gerelltroche]

You know what, I hate subscribing to YouTube videos. I have enough already. But damn man, you're a great source of free information. Thank you, i went through almost all of your videos before noticing that i might as well subscribe. Keep it up!

[DUKWEBTECH]

At first, didn't think I was going to like this. Brilliant video mate love it

[Fefaslima]

That “hey pay attention” caught. I can’t lie...😅

[dexterbartis]

HOLY SHIT - HOW DID THAT 'PAY ATTENTION' PART WORK?? I TURNED AROUND FOR 2 SECONDS TO FEED MY DOG AND I THOUGHT THIS DUDE STARTED TALKING TO ME.

[KimJimenez]

WOW WOW WOW this video couldn't come at a better timing. I think you just saved our business :) Thanks so much

[dsepulvedalow]

ACTIONABLE, COMPREHENSIVE & VALUABLE free info. Thumbs up!

[JoelMogera]

Thank you so much! Absolutely mind opening! God bless you

[MikeHixson]

This is so true, I use three price points in sales presentations all the time. I use the middle option for what I want people to choose and they almost always take it!

[willpassy]

Love the video - I've sent it on to some people. It's really well delivered, and easy to understand.