The Easiest Facebook Ads Pixel Tutorial (With GTM) | 2025 Step-by-Step Tutorial

In this Facebook pixel tutorial, you'll learn how to set up Facebook Pixel on your website using Google Tag Manager - a powerful tool that makes it easy to track website actions, conversions, and enhance your Facebook advertising. Whether you're a beginner or have some experience with digital marketing, this step-by-step guide will walk you through the entire process.

In this video, you'll learn:

• How to create a Facebook Pixel in Facebook Ads Manager
• How to set up and connect Google Tag Manager to your website
• Step-by-step instructions for adding the Facebook Pixel to your website using Google Tag Manager
• How to define and set up custom Pixel events (like purchases, add to cart, checkout)
• Testing your Facebook Pixel using Pixel Helper and Google Tag Manager's preview mode

By the end of this video, you'll have a fully functional Facebook Pixel set up on your website, ready to track valuable user interactions. Watch till the end and take your campaigns to the next level!

🎬 Timestamps:
________________
00:00 - Introduction
0:53 - Creating Your Facebook Pixel
2:17 - Google Tag Manager Setup
5:28 - Setting Up the Facebook Pixel in Google Tag Manager
8:32 - Setting Up Facebook Pixel Events
13:14 - Testing the Pixel Setup & Publishing
15:37 - Conclusion

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#IvanMana #FacebookPixel #GoogleTagManager

[hisstories]

One of the simplest and clear tutorials.

[naskokolev]

The tutorial is exactly what I was looking for! Thank you very much!!
Can you make video for the dynamic sales value and currency?

[princesstravelog]

this video is so clear. thank you so much sir!

[wrongdhir]

Need a full video on conversion API server side tracking

[the_realkamil]

Thank you sir, great walktrough - new subscriber here. ;)

[TotallyCluelessTV]

Hey Ivan I crrated a Hostinger account and now Im going to use your discount code to pay for a 12 month business plan, after I have finished my website I will give you the link to review it and tell me if there's anything I can change to improve it.
Jake

[mdkhajapeer]

Good Content. Make video on Server side tracking.

[offerhive]

Excellent Video. Can You make a full video about Facebook Conversion API With Server Side Tracking?

[Om-ggtk]

Hi Ivan, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?

[somersaultcloud]

When connecting this way does meta recognise this as a connection? And is it compulsory to set up Consent Mode V2 cookie form to connect GA?

[advancedMedia]

love the vid man, but when previewing and testing the events are different names from the action that actually took place for example mine says subscribe button clicked for checkout is there any fix?

[notedgarbuelna]

Need a CAPI server side video with the extra parameters facebook wants to make it a 10/10 tracking

[lols]

Can you upload a video about how to setup Conversions API using GTM?

[DigiLearnerz]

Awesome tutorial Ivan. Could you please make a video on the dynamic values and currency? That would be very helpful for me! Thanks

[AdamSno]

Facebook tag does not exist in Google tag manager for me

[Chiau]

Thx for the tutorial! Really clear! Could I know how to set up dynamic values, pls? 🥹