Why Apple Made The iPhone SE

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Apple recently released their much anticipated second generation iPhone SE and so far its definitely lived up to the hype. The budget device’s starting price is just $400 but has features like wireless charging, a True Tone display, stereo recording, and portrait mode. Features that, just a couple years ago, were only available on flagship iPhone models. But the new SE doesn’t only have features from older iPhones, it also shares the same A13 Bionic chipset as the current flagship iPhone 11 Pro which sells for $1,000. And the reason why that’s so important is because budget smartphones almost always compromise on graphics and processing performance since they typically have cheaper, slower chipsets. But that’s changed with the iPhone SE, and it’s not only causing a huge disruption in the smartphone industry, but it’s also leading people to wonder why Apple would even create this device in the first place. Why, after increasing the flagship iPhone’s starting price from 650 to $1,000 over four years, would they then introduce a $400 iPhone that performs just as well as the $1,000 model? At first glance it may appear counterintuitive, but the iPhone SE is likely the last phase of a clever business strategy Apple has been working on for years. And today, we’re going to find out exactly what that strategy is.

[scan]

Imagine if they removed the headphone jack just to add it back again in the future models after everyone has done the same thing.

[GhtDichNixAn]

Greg's face is nothing like how I pictured...

[devlmn]

It's so weird to see his eyes reading a script

[amolpakhare]

iPhone SE 2020:
US: $400
India: $565

[Mysticrrow]

Apple made the iPhone SE (2020) so, that everyone can have an iPhone for a cheap price but, with flagship performance.😎🙂

[mattattaka]

It’s funny that the iPhone se is not only the most powerful £400 phone but that it is the fastest phone out there full stop and will be faster than next gen androids

[tihaze]

The best thing about this guy that he doesn’t over react like ijustine 😂 lol

[mouh]

The room you’re in looks so aesthetically pleasing! 🥰

[sweetcraft]

His voice is so satisfying that makes me watch all of his videos

[ku]

I think there is plenty of Apple customers that aren’t tech obsessed but still enjoy the Apple echo system ! For example my mother ( now in her late 50s ) she had an iPhone 5s all this time until today when she picked up a SE. Not because she couldn’t afford an other iPhone but just because the 5s was doing a fine job and she enjoyed that it was very compact

[TheWarrrenator]

Why hey there handsome! Yeah don’t listen to these folks, I don’t like it when YouTubers stare into the camera when the subject is about something other than them. I love my original iPhone SE! It still functions well and when it becomes obsolete I can’t wait to get the SE 2020, probably second hand.

[Jasiel.]

It’s weird seeing your face and voice together... this is so strange! Your face isn’t what I expect when I hear you. This is crazy! Love your videos, keep them coming!!

[windowsfan]

You didn’t mention talk about that the iPhone 8 was released as budget alternative alongside the iPhone X.

[dammyayorinde]

Damn this guy really breaks it down and makes sense

[sammannuel]

This man's voice gave me 10 IQ points respect 👍

[DMetcalfe]

Apple’s been in a bit of a slump lately, but 2019/20 has been huge for them

[Jeromeromesheltonrecords]

Like it or not the iPhone SE 2 to really cut into the competitors and after switching to an SE 2 after breaking my 11 promax I could say I have not lost any performance only screen size since the first SE in 2016 I really wasn’t expecting apple to make another iPhone SE and this one is the most powerful little phone ever hands-down

[juanml]

Hey Greg, I love the new format of your videos, feels more interactive, good job men!

[mrblvckbox]

wow. This really is me. Bought the SE to try the apple platform, fast forward a few months later and I'm screaming I'm never going back to android.

[cjaquilino]

@9:25 Minor mistake. I take your point but Huawei and Samsung (non-US) make their own CPUs too—the Kirin and Exynos lines, respectively.