Business Value Through Reference and Master Data Strategies

Data tends to pile up and can be rendered unusable or obsolete without careful maintenance processes. Reference and Master Data Management (MDM) has been a popular Data Management approach to effectively gain mastery over not just the data but the supporting architecture for processing it. This webinar presents MDM as a strategic approach to improving and formalizing practices around those data items that provide context for many organizational transactions — the master data. Too often, MDM has been implemented technology-first and achieved the same very poor track record (one-third succeeding on time, within budget, and achieving planned functionality). MDM success depends on a coordinated approach, typically involving Data Governance and Data Quality activities.