Marketing Channels: Explained in 10 minutes

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The thesis is that there are only 19 marketing channels. Done. Period.

And it's useful to know them all because the art and science of growing a company are essentially testing as many campaigns in as many channels as fast as possible (and, of course, measuring the results).

#Startups #Slidebean #MarketingChannels

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0:00 Every Marketing Channel - Intro
1:21 Viral Marketing
2:06 PR
2:46 Unconventional PR
3:29 Search Engine Marketing
4:08 Display Ads
5:38 Email Marketing
6:28 Offline ads
7:11 SEO
7:38 Content Marketing
7:50 Engineering as marketing
8:19 Guest posting
8:30 Business Development
8:39 Sales
8:47 Affiliate Programs
9:02 Leveraging Existing Platforms
9:26 Trade Shows
9:43 Offline Events
9:59 Speaking Engagements
10:10 Community Building

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Great video. Well delivered without any ‘filler’.

Love the no BS approach to sharing value and it shows so much of your contribution values and ethics (and yes I know this is till marketing but it’s a great example of it).

Have you produced anything like “The top X books we recommend to Startup founders”?

ShaneFozard

This was just super helpful...I was gathering some information on different marketing channels and this video did help me alot.

shahabhj

Awesome content as usual, a video on gamification would be great.

JM-stle

10/10 handling of that native in-video ad. no BS is a currency.

frasermedia

Love this video! No BS at all, just straight facts

thestrategicentrepreneur

A common misunderstanding is that Tesla doesn't do any marketing. PR (which Tesla uses heavily) or the sneak peaks of cars on highways is all marketing, Elon showing Jay Leno the Cybertruck... all marketing. Nothing is done by chance by companies like Tesla and they are master marketing. They may not do PAID adverts... but they certainly do marketing.

cliezenCX

Thank you for your content; just purchased your financial model. Curious if you would advise using a marketing agency vs building an in-house marketing team for an early stage mobile app startup.

bhasvic

Meetups in NYC?
When is the next one?
I want to go. 💪🏻🤓👍🏻

WHITELIONNYC

Finally I have a video to pitch this book to friends !

marvinkr

Yeah good video. Found it useful for the most part but i do feel like there were times when you skimmed over certain types of marketing without thoroughly explaining them like 'content marketing'. I get that this is itself content marketing but i personally would have appreciate a little bit more of an overview. Thanks anyways and keep it up.

EpicGeopolitics

but as beginner who trying to raise angel round, it fells like most of these channels are going to present as joke if i mention it in pitch desk?

shaad