Too Many Choices? God Dammit

Do you feel overwhelmed and disappointed with a purchase when there are just too many options? You may have occurred the overchoice effect. According to the psychologist Barry Schwartz, the reason for this is that you are trying to pick the best option, or even after making the purchase you believe you could have chosen something better. Interestingly though, neither children nor elders experience the overchoice effect. Children tend to go with their favourite, while elders simply pick what is good enough. So next time that overcoice effect hits, go with your gut instinct like a child; or remind yourself that you don’t need to pick the best one- just one that is good enough- like an elder.