Rethinking packaging to reduce material consumption | MiWa | Circular Economy Innovators

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MiWa - or Minimum Waste for short - aims to streamline the consumer process from buying to renting packaging. Mirek Lizec explains how this approach being extended to supermarkets - as we've seen happen in Europe - can vastly reduce plastic packaging waste and the resources required.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

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