Neubrutalism is taking over Web Design

Exploring a new web design trend that's taking over the creative space!

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🔮 About this video:
Since the material design revolution, we have been stuck with various versions of the modern-minimal style. Nice, rounded edges on everything, soft, colorful shadows and subtle, pretty gradients. But the fact that Neubrutalism exists makes me happy, because we do need alternatives in UX design.

Neo brutalism is also quite democratic. It often uses shapes styled in a default presentation software way like Keynote or Powerpoint.

That way of styling normalizes the ugly and makes it easier to approach for beginners - they'd be thinking "I could do that myself!" and I believe this is the exact reasons some brands went with this style. It's non threatening and anyone could do it. As far as UX/UI design trends go, this one is really interesting and worth exploring next to Neumorphism, Glassmorphism, Aurora UI and Modern Minimal.

We talk about this style based on great examples from @Figma and @Gumroad

👨🏻‍💻 About me
I'm a designer, entrepreneur and startup founder. I started back in the late 90's and currently my main goal is to share my knowledge, both paid and free. This channel is one of the places where I share my tips on design, user experience, growth, marketing, life and mindfulness. Subscribe to stay in touch. ❤️



#neubrutalism #neobrutalism #ux

00:00 - Intro
00:20 - Design Styles
01:05 - King of UI
01:46 - Brutalism
02:09 - Contrast
03:00 - Shadows
03:24 - Ugly on purpose
04:29 - Typography
05:54 - Illustration
06:55 - Animation
07:36 - Gumroad
08:05 - What's next?

[ferGonzalezMusica]

I'm currently working on a board game heavily inspired on old classics like Sim City 2000 and Transport Tycoon. I arrived to Neubrutalism since it provokes a deep nostalgia effect while looking bold and new at the same time. This video made extremely happy I'm in the right direction, plus I learned a lot, thanks!

[wrdj]

While this style I can't see being used by many brands, it is a nice change of scenery as most brands are starting to look and feel similar. This will definitely help the brands that can utilize it, stand out more.

[abdoo]

Finally something about Neubrutalism, it just puts me into a mix of both nostalgia and a modern art sort of vibe, I agree the contrast and accessibility issues are there, but it's really a nice change, especially when every modern landing page has a big hero image on the either side and text besides it, thanks for covering it in depth 🙂 looking forward to the tutorial you mentioned. :)

[natalie-taylor]

Fun stuff!
I personally enjoy exploring different design styles. Keeps it fresh and interesting.

Side note, I'm not too sure if I have mentioned this, but your video editing style is very entertaining. Even prior to this electric Neubrutalism vid.
All the transitions, memes, clips, colors, animations...they make for an easy watch.

[misha]

it's like a fusion between the clashing shapes and colors of the 80s with the fun and chaotic/diverse oriented from that flat corporate style

[RobOwenKing]

Interesting video, thanks. Always great to go deep on new trends. Even if I may not go all in neubrutalist, it's given me a bunch more tricks to think about to really draw focus to different elements.
As for when to use it, I agree it works well for creators, but like other commenters I think it would also be great for a brand with a young target audience with words like "bold" and "fun" as their goal. In that case, I could see it working for coffee brands, beers, fashion...

[tekiero]

thanks for clarification bro. I like this style, but didnt know how it was called

[lionroot_tv]

Awesome! I just came up with an idea, and I think I'll try this style adapting with what you put out.

[joemontero]

I'm actually interested in trying out this design style. It feels like it could work really well with anime, comic book or video game designs projects. Thanks for making this video

[Maiasgameroom]

Can't wait for the tutorial! This style is definitely different and interesting ❤️

[bassveronica]

I enjoy this style. It reminds me of lazor wulf. I'm gonna be incorporating this into my next project for sure

[atomicstudio]

Finally someone who makes a great video about this
Many thanks!

[alfonsodonotsi]

I love it, my next web page will be in this style :)

[nikolaosgeorgiadis]

I think Neubrutalism proves the need to understand our clients a bit deeper. Two companies, of the same category and the same target group, might have different POVs on what expresses them best and brings them closer to their audience. To me it seems like every style is a tool matching to a specific case and nothing is - truly - ever outdated.

Interested to see though the percentage of the market that is bold enough to try something different to what the competition follows... 🤔

Once again, good job!

[dstudio]

Happy to find this video! I actually been practicing this style today and I love it! Very playful and bold! Perfect for brands that wants to be fun and target maybe a younger audience! Thanks for the explanations and looking forward to the tutorial 😁

[yojanselcuevas]

Another style to get used to, I’m planning a new project and I think the vid explaining it gave me a big idea 😃

[dimitriosstergiou]

love your vids they are pretty easy to watch

[neryerick]

Thanks for advice, definitely im gonna blend this style with some others to create new things!

[Vela]

At the end of the day, a trend is a trend, taste is subjective.
What really matters is if it is usable or not, if the trend does not get in the way of UX, it might work and survive the "trend tag".

Personally, I really won´t use unless a client asks for it, and ther should be a really good reason for it besides "Because i like/want it".

[embo_]

I actually adore this style, I think I'll use this as inspiration for my portfolio site 😁