Advertising Explained In Just 40 Seconds

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[eyeseewho]

Guy is a genius. I highly recommend anyone interested in business to study what he says.

[BrightResultsMedia]

This is in his book. I highly suggest it.

[angelomendoza]

Barely made progress the past 6 months because I didn't take advertising seriously. Now I'm reaching out to at least 100 people a day and I've already made 4 times the progress in Just 2 weeks. Amazing

[jeremyburghall]

Working on cold out reach to get lead getters.

[patvwhalen]

Wicked chart!👍🏻Love it…simplicity at its finest and then just keep repeating these strategies. I’m working on being more consistent with all these strategies and scheduling them into our marketing playbook! Good luck out there😎🍀

[MarketingHarry]

I can't explain this better myself!Gratitude to Alex for being such an inspiring person—I consistently find valuable lessons from you!💫

[Lockface]

There is also the way to make other people advertise for you
(The other box)

It’s in the book, no spoil

[poliwayxswordedu]

You are amazing at explaining this to people, NO one can help ppl become rich as much as you, you explain it perfectly

[akihiko]

In which which sector it works? Copywriting for freelancing? FMCG sales?

[hoka]

The video quality isn't that good