Inside Lamborghini’s Multi-Billion $ Factory Producing the Urus by Hands

Today on FRAME, let's have a look into the inspiration and design process of producing the already iconic SUV by Lamborghini, the URUS.

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[tylerheath]

I appreciate the 2 minutes and 30 seconds, of Lamborghini pretending to sculpt this car. Not that pulled it right off the Audi Assembly line and added on some body panels

[neilhaas]

Lamborghini besides Ferrari & Maserati are all Italian cars. Italian automakers fantastic. 🇮🇹🇮🇹🇮🇹🇮🇹🏎️🏎️🏎️🏎️❤️👍🤗😁😀😎 Besides Love Italian food & clothes & desserts, eau de toilette sprays too. Love everything Italian for what inspired Tchaikovsky to compose the music. Happens to be Tchaikovsky's music capricio Italien.

[truthserum]

Here's a top tip. Buy yourself an Audi RSQ8, and get a Lambo Urus for 1/2 the price.

[davidherringgo]

Thanks, really enjoyed seeing Lamborghinis Urus assembled.

[brianhaygood]

Oy, that powder blue Aventador is such a shame. Poor thing doesn't deserve such a bland color.

[chrisgray]

Love the Urus but Ferrari have gone a level above with their new design...

[Marie]

It’s the same old crap irrespective of which company they work for isn’t it, if it’s Lamborghini it’s “Mario Or Gino for Ferrari, really caress the bull or horse logo and look like you’re in love with the car and move slowly with that gap gauge while stroking the car suggestively, while the girls sew a logo on the head rest after “ specially selecting the leather and cutting it via lasers “ everyone the same machines used by Ferrari, Porsche, Mercedes Benz, Aston Martin, Jaguar, Bugatti, etc they might as well have one giant factory with different outlet doors with different brands over each door. 🤔

[wkwgwht]

90%stoimost etoi mashini ego imia ne chevo bolshe. Perexvelionoe kak I vsio italianskoe