Operational Efficiency: The Core Marketing Performance Metric You're Missing

CMOs and marketing leaders are under enormous pressure to deliver ROI and drive efficiency — yet just 10 percent of organizations rate themselves "advanced" at operations and 65% of content is wasted (SiriusDecisions). Although it's not a flashy solution, operational efficiency is a key metric that far too many marketing organizations ignore.

Building a more efficient marketing organization can have clear benefits: deliver the same results for less, deliver increased results with the same inputs, or — the gold standard — deliver better performance with reduced resources and less waste.

In this webinar, we'll walk you through the key metrics involved in quantifying operational efficiency, how to build out a measurement framework to quantify the operational efficiency of your marketing organization, and how that data can drive to actionable recommendations for improving the marketing processes in your business.