CPE and the Evolution of Mobile Metrics | Oren Cohen

Delivered at Casual Connect Tel Aviv 2016 | While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. This session will cover the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how you might implement CPE in your app marketing campaigns.