Welly Unboxing and Packaging Review (Smart, or Stupid?!)

Is Welly crazy for spending 10 TIMES what their competitors spend?

(The Packaging List Episode 02: Welly Bravery Badges)

In this episode we unbox, price-out, and break down Welly. Welly uses playful, cute, and fun tins as the base concept for their packaging.

It is certainly a striking concept… but is it worth the cost??

You can watch the full conversation with Shane and Bryan here:

We definitely think it’s worth the cost… Whatever they spend, they WAY MORE than make up for in SIGNIFICANCE. This product is totally unique and different — and it’s a perfect example of a product that based on the packaging alone can win over new customers at retail.

If you’re looking to make packaging that makes your product stand out in a competitive space, Welly is the perfect reference for you.

In this video we break down strategy, estimate how much we think Welly is spending per unit on packaging, and give it a score.

Timestamps:

00:54 Packaging First Impressions
01:20 Positioning
02:13 Overall Concept
3:37 Unboxing
5:02 Estimated Unit Pricing
06:15 Score
08:48 The Importance of Significance
09:35 Takeaways

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🤔 What other packaging should we review? Let us know in the comments!

[jag]

I like the tin, as where boxes for bandaids falls apart when stocked at home. I can reuse the tin and its decorative.

[skytuffield]

I need more!!! More videos! I must complete my packaging design!

[kristinabraly]

I loved this video and the inclusion of the Monty python clip earned my subscription 😂 I’d love to chat about packaging for my quickly scaling brand ÆMBR - aembr.co !!!