The odyssey of launching my handbag line (It’s selling out?!)

Thanks to Surfshark for sponsoring this video.

Behind the scenes of my most ambitious launch yet: my first handbag collection. I'm taking you through the process, the ups and downs, the wins and all the work needed to make a fashion collection like this come to life.

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(Ethically & sustainably made, with recycled Sterling silver & 24K gold)

(Yarns & fabrics sourced from the best European mills, production 100% in Europe)

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[helend]

The depth that you went to make your bags both environmentally and socially conscience is impressive. That is exactly what I want in a brand. Thank you.

[monicabarnett]

I’ve been a technical designer for almost 20 years…. Thank you for explaining fashion and product development to the average consumer!

[patmartinez]

i´m not a designer but i like fashion, the thing that attracts me to your channel is your values, principles and work ethic. I can honestly say that you inspire me to work harder and inmediately after watching you I want new clothes (I can´t afford new wardrobe but I manage, and I work in engeneering construction so pretty casual). I love you so much and I really want all the success in the world for you Justine.

[anaribeirinho]

Hi Justine, I bought a crossbody bag right on the first day of your Launch! How could I miss it? I was born and raised in Porto. So I am absolutely proud of supporting a local business and being women owned and operated is a big plus 😊😊😊 I am also very happy to support your work, I follow you for nearly 5 years and it's with great pleasure I finally own a Justine bag 😊😊😊 congratulations 🎉

[filososabke]

My bag arrived and I love it! It look like it does in the video and it feels so soft.
I hope you have a lot of success with this line, it's well deserved.

[jelenavrock]

Thank you for your honesty! I really dislike trend of sharing only wonderful and fun parts of success nowadays. Everyone is doing nice and great and if you have issues in your workflow, its only your fault, because everyone else didn't have any problems and it went all smooth. Its ok to re-shoot, re-make, return and ask for better version!

[leerodriguez]

This is giving me PTSD of when my friends and I decided to start a shoe brand on a shoestring budget over 10yrs ago in college! Absolutely massive undertaking, so spot on about development, we literally just ran out of money! thank you for sharing the behind the scenes more people need to know about this!

[AyaMBayomi]

first of all, I love those product, they're exactly the kind of thing I would've worn back in my nine to five job days. second, I cannot imagine the kind of mental energy went into the design and problem solving alone, you're a superhero for taking this project to success. and lastly, congrats on the great sales.

[tonyshine]

Such a hard working person ❤ Bravo for the high standards and for the dedication❤❤

[Lucretciela]

Wow... Just checked out your site, and sales seem to being doing quite well. First bag I looked at was sold out. I am so impressed with all that you do. I've been following you since this was a small channel, with very few subs, and I just noticed you've passed a MILLION subs. That's amazing, and incredibly smart of you to put work into a Youtube channel along side your brand. No doubt, it will really help with the launch of your bag collection. You truly inspire me to do more. Oh... Love the bags btw.

[vickyrb]

Thank you for the look behind the process of your project. I’m in love with the vegan line. Even though I don’t want anything in leather, I respect that you have chosen leather tanned with vegetables and not chrom. I in awe to you how open you speak about all the steps of your journey with the collection.

[ChristianeLevesque]

I work in manufacturing on the development side for instrumentation, and the process from design to launch is pretty similar. The only thing we have different is the need to make tools for the production cells. I understand the stress. Congrats on the launch.

[greenlandgem]

Love this! I was one of your viewers who requested a behind-the-scenes look at sourcing and design of your bag collection so I am very happy. :) While not (and unlikely to ever become) a designer myself, I've sewed clothes since I was a little girl and have always found learning how our clothing is made fascinating. Thank you for sharing your knowledge and your experiences!

[lyzzochka]

As a project manager by profession, I appreciate the details you share with us! I also ordered a crossbody bag in sand as my Christmas present, looking forward to wearing it! It's so hard to find a quality bag which will last and is reasonably priced, last time I had to opt out for a bag with no hardware as it's the first thing which starts looking of as the bad gets older

[crisnemitz]

Hi Justine,
That blue crossbody bag is calling my name. I've never purchased a designer handbag and I'm trying to budget it in. I want your bag to be my first!
I'm drawn to the blue because I've stopped dying my hair and my natural color is a silver color. Plus, I have a cool complection. I'm just trying to decide if I would be able to incorporate the blue as much as the sand color. I'm so thrilled for you! ❤

[sbaumgartner]

Your attention to detail of the many steps involved is impressive. We Canadians have a very unfavourable exchange rate. However your prices are less expensive than I thought. I appreciate this as I agree with need more ethically produced products available to a wide range of consumers.

[donnamarinch]

I am so happy that you persevered in your journey. Thank you for sharing your story. My bag arrived this week. I absolutely love my crossbody bag in caviar black. I wrapped it up and put it under the Christmas tree. To ME from ME. Congratulations Justine!❤️👏🎄

[gorejs]

Merci, Justine! What a pleasure to get 2 JL videos back-to-back. Thank you for taking us behind the scenes & giving us an idea of how much time, effort, planning, perseverance, & love went into launching your first handbag collection. The mansplaining story hit home; I'm so glad that condescending guy didn't get the job of producing your bags. I'm sure that finding truly beautiful & sustainably produced leather & finding the workshop owned & operated by like-minded women was worth all the time & trouble & risks you took. Your brilliance & integrity as an artist & designer are truly impressive.

[cathrinagroiss]

I love the designs and your brand values. Unfortunately they are mostly out of my price range, so I am glad other people can big and enjoy them. Salut for selling out the stock. So happy for you

[tcng]

Congratulations on the successful launch! And thank you for always sharing your genuine, intellectual and principled approach to everything you do. Have a subscriber for some years now and really admire your authenticity and tenacity. ❤