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The future of branding is debranding
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Brands in the streets. Brands on your screens. Since time immemorial, branded content and stories have been trying the same thing: sell you stuff. But haven't we reached the the saturation point? Traditionally, branding is based on
the idea of what differentiates a company from competitors. But increasingly at the internet age, consumers are comfortable with the idea that everything is interconnected.
the idea of what differentiates a company from competitors. But increasingly at the internet age, consumers are comfortable with the idea that everything is interconnected.
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