Personalization at Scale: The Marketing Director's Blueprint for Success

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In this presentation from the MarTech Nordic 2023 event Steven Volders, Vaimo's Global GTM Director - Customer Data, Insights & Activation, went through the building blocks of success with personalization in the highly demanding and evolving market. The presentation will cover topics such as...

- Understanding the urgency of personalization in today's market
- How to define your success and lead the change
- Key takeaways for succeeding with optimization and personalization at scale

...and much more. Have a look!

#MarTech #MarTechNordic2023 #Ecommerce #personalization
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