Email Personalization at Scale: Automating Without Losing The Human Touch - EP6

Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for eCommerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty.

The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid.

EP6: Personalization at Scale: Automating Without Losing The Human Touch

Here's what we're diving into:
Cox Cable's transition to Yahoo mail
The Basics of Personalization
Our Best Tactics for Effective Personalization
How to Personalize at Scale with Automation
Common Personalization Mistakes to Avoid

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00:00 Introduction to Personalization
02:16 Sponsor Shoutout and Hot Topics
02:45 The Big News: Cox Email Transition to Yahoo
04:27 Today’s Agenda: Personalization at Scale
05:27 Basics of Personalization
14:58 Tactics for Effective Personalization
18:26 Behavioral Triggers and Automations
19:44 Segmentation Tactics for Personalization
22:52 Avoiding Common Personalization Mistakes
26:15 The Role of AI in Personalization
28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next

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