6 Landing Page Design Tips to Improve Conversion Rates

Your landing page design is vital to your success. It's very difficult to design landing pages that convert, so we put together some simple yet effective landing page tips you can follow. If your goal is to drive more sales, leads, sign-ups, free trials, or subscriptions, this video will be helpful for you as you create your landing pages. While I won't create a brand new landing page in this video, it should be helpful to follow this step-by-step landing page tutorial for beginners. If you are wondering what a landing page is or how to create an effective landing page with WordPress, Mailchimp, Wix, Shopify, or another website provider, this is the place you want to be.

My goal is to show you how to improve your conversion rates by designing a landing page using best practices and strategies that the top marketers, web developers, designers, and UX developers utilize. If you are doing PPC Advertising with Google Ads, Facebook Ads, Twitter Ads, Pinterest Ads, Google Display Ads, Bing Ads, Microsoft Advertising, LinkedIn Ads, or Quora Ads, this will be a helpful video. You can A/B test your landing pages as well to see if different headlines, images, videos, or designs improve your conversion rate and lower your cost per conversion.

1. Focus on the Headline & Subheading First

You should try to succinctly capture attention & promote an offer at the top of your landing page.

2. Make the Action you Want Visitors to take as Clear as Possible

You should use an obvious offer and glaring call-to-action. Your call-to-action should stand out whether you want people to learn more, shop now, sign-up, take advantage of a free trial, create an account, or any other action you want a customer to take.

3. Sell the Benefits & Provide Proof

Use positive reviews and testimonials from your customers. Proof means that there are other people using it and happy with the platform. Many times, companies will use logos of top brands and large companies to show proof.

4. Use High-quality Images and Videos

Images & video provide information quickly. Explainer videos on landing pages is a great strategy because you can show a lot of information in a short period of time.

5. Desktop & Mobile Designs aka Responsive Design

Do not let a device ruin your conversion rate. Your landing page should use a responsive design so it is desktop-friendly, mobile-friendly, and tablet-friendly. It should look the same across all browsers as well.

6. Review Competitor Landing Pages

You can learn from other landing page designs that your competitors have created.

Helpful Landing Page Tutorials and Playlists:

#SPPC #LandingPage #LandingPages

[Surfsideppc]

Please let me know if you have any questions about my landing page design tips. Thanks for watching my video!

[vladarodic]

One of the best PPC channels on YT.
I always recommend you on Reddit

[celiaconnollydeogilvie]

I am so greaful for all the knowledge and experience shared here. I am learning so much. My success will be thanks to you. There is no other channel with so much content and value as this channel. Thanks again.

[nasbibakhtawar]

Please make complete video of A/B testing

[chinnobi]

Thank you for the content you create. In your opinion, would you recommend that clients that run multiple campaigns with various ads utilize a service like Unbounce so that landing pages can be customized, created, published, tested, etc. Versus simply pointing a page related to the ad topic on their website? I'm working to get additional opinions because and value your expertise and experience.

[declap]

Very informative video, just a question, can I add some else's YouTube video in my landing, will there be any copyright issue.

[SanjaySR]

Can you share a complete detailed video of negative keywords in Google Ads?

[brokerboris]

What do you use to create your landing pages?

[vipulj]

Hi..Kindly reply to the email I've sent.