Messaging and Optics Strategist Loren Weisman YouTube Intro

I believe a messaging discovery and the humility of optics should come before marketing in order to lay the most sound foundation.

Messaging and Optics Strategist Loren Weisman YouTube Intro and what messaging and optics means to us.

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CHAPTERS
0:00 Introduction
0:11 Messaging and Optics begin with the foundation
0:27 The Marketing problem
0:40 Without organizing how your message sits
1:02 A messaging foundation that is unstable
1:17 What voicing should I use?
1:39 Looking at the messaging and optics of what you stand for
2:04 Throwing darts at a board to follow the latest trends
2:27 Adjust that optic with the truth
2:42 Take the time to solidify and stabilize the message
3:00 You may be seen and heard
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A video about Messaging, Optics, FSG, me and what we do and why we do it and my bio below.

Messaging and Optics Strategist Loren Weisman Bio:
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Loren Weisman is a messaging and optics strategist that keeps a focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product. Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends. This allows for the most authentically effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.

Starting as a session drummer and then music producer, Loren then shifted to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of leaving entertainment and becoming a strategist. Loren's speaking and talks focus on authentic and authoritative messaging strategies, marketing perceptions, audience optics and humble personalized engagement methods. Weisman is able to help authentically sound people seed their visions in good soil.

Some of Weisman's credits include:
- 700 album credits across major and indie labels as drummer and producer.
- TV production credits for ABC, NBC, FOX, CBS, TLC and more.
- Speaking engagements across the US & Canada at many expos, conferences & summits.
- 3 internationally published and distributed books including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf Book Group’s “The Artists Guide to Success in the Music Business”.
- Private Corporate Sessions for business ranging from health to hospitals, legal groups to lobbyists, business development teams, real estate, construction and more.
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Loren Weisman
Messaging & Optics Strategist
Socials: @LorenWeisman
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© 2024 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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Messaging and Optics Strategist Loren Weisman YouTube Intro