Stability and Security Considerations Talk Title Overview

Preserve, protect and defend your brand and its messaging... please.
Stability and Security considerations talk title overview and video short.

This talk focuses on Securing and stabilizing your brand and its messaging to allow for greater authority and protection while it is being built or rebuilt.
______________________
CHAPTERS
0:00 Introduction
0:22 Preserving, protecting and defending your messaging
0:46 The talk focuses on securing and stabilizing
0:57 Differentiating the subjective from the objective
1:15 Considering intention vs perception
1:27 Apply authenticity and authority tactics... more than just buzzwords
1:43 When you showcase transparency
1:56 A lot of half truths, expired truths, false truths
2:12 Creating a message that engages and educates
2:33 Compliance and liability measures
2:48 This includes copyrighten music
3:02 The stability and security of your message
3:19 Outro
______________________

The focus of this talk is about: Securing and stabilizing your brand, its messaging and optics to allow for greater authority and protection while it is being built or rebuilt.

Securing and stabilizing the foundation of your brand, messaging and strategy may allow for greater steps to be made at a faster pace, while amplifying awareness and reducing risk to your business, your investors, your products and yourselves. By looking across the noise online that is filled with hearsay, assumptions, half truths and expired truths, following many of these directions, can end up doing more harm and disarm the power of a brand and its messaging.

Looking into a series of factors that range from the subjective to the objective messaging statements as well as the consideration of intention vs perception when it comes to how your audience is perceiving what you are sharing can help you hone the message.

In the clarity, stability, security and transparency of your brand messaging foundation, it is possible to reduce the risk for investors, while amplifying your message to potential clients and customers while protecting your vision.

When you preserve, protect and defend the messaging and optics of your brand…
with the pillars of security and stability; your messaging, mission and business has a better chance to stand out in a time when so many are sounding like and looking like each other.

Takeaways and touch points of he stability and security talk include:

Differentiating the objective from the subjective in your message and content

Considering Intention vs the perception in the message for audience identification.

Applying authenticity and authority tactics as more than just buzz words.

Vetting and verifying who and what you listen to for your brand messaging.

Creating messaging that educates and engages beyond the yell, tell, sell.

Protecting yourself, your story, your content with on and offline compliance measures.

Organizing the endurance of your brand, its messaging and its continuity.

Learning how to adjust the message for amplification while staying on your message.

Recognizing the hearsay, half truth, expired truth, call to action truth and false truth.

The blog and links for this talk title can be found at:
Loren Weisman is a messaging and optics strategist that keeps a focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product. Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends. This allows for the most authentically effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.

Starting as a session drummer and then music producer, Loren then shifted to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of leaving entertainment and becoming a strategist.
*
Loren Weisman
Messaging & Optics Strategist
Socials: @LorenWeisman
Want to speak with Loren Weisman?
Want to work with Loren Weisman?
*
© 2024 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
*
#FSG #FishStewardingGroup #LorenWeisman #MessagingandOpticsStrategist #OpticsStrategist #messagingstrategist #strategist #stabilityandsecurity #brandmessaging #talktitle #keynotespeaker @lorenweisman @fishstewarding
*
Stability and Security Considerations Talk Title Overview

[lorenweisman]

FSG Messaging and Optics Strategist Loren Weisman Full Speaker Page here: