How To Grow a Specialty Coffee Business: A Story of Five Elephant in Berlin

Learn what steps it took Five Elephant to grow a specialty coffee business from a single specialty cafe in Berlin to the internationally well-known coffee brand that inspires many coffee professionals around the world. This video is sponsored by Cropster Cafe 🙏

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Edited by Radek Nožička

Timestamps:
00:00 A Story of Five Elephant in Berlin in 5 chapters
00:23 Chapter I - The Cafe (Kris & Sophie Schackman)
02:25 Chapter II - The Roastery
04:26 Chapter III - The Second Cafe
07:30 Chapter IV - The Growth
10:04 Chapter V - The Brand Vision

[EuropeanCoffeeTrip]

What's your favourite coffee brand we should cover in a future video?


TIMESTAMPS:
00:23 Chapter I - The Cafe (Kris & Sophie Schackman)
02:25 Chapter II - The Roastery
04:26 Chapter III - The Second Cafe
07:30 Chapter IV - The Growth
10:04 Chapter V - The Brand Vision

[marcosmenescal]

I feel very happy when I see family businesses grow and prosper through their hard work and commitment. Long life to Five Elephant!

[pn]

This is inspiring for me. I'm just starting my retail coffee journey so there's a few gems in here I'm taking note of 🙏🏾

[azzarooni]

omg Adam Driver, what can't this guy do?!

[DarkLide]

What a craftsmanship! I heard about the cafe a long time ago and could make my first visit this year in Kreuzberg. Need to check out the other locations! ❤️

[aedolahd]

I've visited this shop in Kreuzberg and was thrilled with the coffee (batch filter) and they gave me a complimentary cup to go as it was late in the shop! Highly recommend

[foulbowlsoup]

Ty ECT, i went to europe and used your app to try cafes. ❤️ from switz to italy to netherlands to france.

[mcRizox]

One of the best videos I see from you guys in a long time! You should pull up more content like this! Super useful.

[coachangelap.wilson]

The real business owners are humble, creative for their costumers ..that's the SECRET, the rest Univers provides via oportunities, right people, recruting the right people fair pay and treatment/ appreciation and necessary training where need it for them, small communities who care and understand how to build each other up and have happy costumers, clean and presence o the market, integrity and healthy real feedback to built sustainable genuine bussiness to benefit all, like a chain that gets stronger with each link !!!

[lbaruzzi]

Greetings from Alta Mogiana coffee plantation region, Brazil 👋🇧🇷

[iamanovercomer]

Good help on how to watch your coffee shop when you are not there 👍‼️

[gregasajn]

My favorite roaster since I discovered them a year ago. Keep up amazing work!!

[deepakmahtani]

Thanks for sharing your journey.
A point of reference is a very good approach to knowing how to set our parameters of aroma taste & aftertaste. Best of luck

[ZappyZwo]

Great video about a great Roaster. First checked them out in 2013 with The Barn, after first contact with Specialty Coffee at Bonanza Coffee (Heroes) in 2010. I also bought a load of ACME cups with them, first try to import them via Air Craft. 😬

[NikFitz]

Good job, I enjoyed watching this. It is difficult to keep QC consistently high... I see why Cropster Cafe does indeed bring an advantage when a roaster has more than one retail location. Cool

[nicohernandosanjose]

I went to the Mitte branch last July 2019 and I was a bit disappointed. I'm probably asking for too much coming from Melbourne. I will give it a second chance though.

[coffeechronicler]

Beautiful shots and great storytelling! Well done guys 👏

[theenky]

i thought thats adam ragusea for a sec

[lukesp]

Great job with the video! Unfortunately with all that QC I've still not had a great bag of coffee from them. I try their stuff off and on looking to give a second chance even tried different water recipes but.... Great branding at least. I've also lived in Australia and close to Portland Oregon so I would say there standards are on another level.

[maulananasirudin]

I like the QC monitoring remotely with the technology, is so futuristic