The REAL Definition Of Quality Content l Keynote In 5

I really think we need to start having these types of conversations. I think it's time to take a step back as an industry. A lot of my marketing beliefs may come off as razzing or "trolling" to people in this industry but it's really out of love and compassion. I truly love this industry and want everyone to win! I hope this little spiel helps one of you and hope you have the greatest weekend!

Today's Keynote In 5 is a fireside chat I had with SK-II, I share my thoughts on why brands need to focus on relevancy, what quality content actually means, and much more!

—
Thanks for watching!

Check out another series on my channel:
—
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

[GroundbreakGames]

Gary was on fire here. It's just a shame that most of the people in this room were far too full of themselves to even listen. One guy literally listened to the entire talk then asked him to explain exactly what he had just told everyone. Like BRO Pay ATTENTION.

[consertandoainternet]

Gary, your perspective open my mind every single time. Thx for that.

[youarehere.]

0:18 Can someone here define quality for me?

0:36 I do believe quality has to factor in it achieving the mission at hand

0:46 the way quality is debated in every boardroom in the Fortune 500 CPG landscape

1:07 everyone here intuitively understands

1:24 why are we emotional about what is relevant

1:33 luxury around the world requires for growth to do partnerships with streetwear brands

1:48 collaboration deals with street kids

1:53 They would laugh you out of the room

[Mr.Gratitude]

Yep, the measure of the relevance of the brand factoring brand equity is one thing. The relevance it has in consumers hearts is beyond Excels and reports. Good one, Gary.

[josephgrubb]

The relevants is that we want products that we can trust and believe in

[BestYear]

Marketing as I see a skill rather than a teaching

[CLOUD.STEPPING]

💙🫐

Hey Gary I need advice with something alot of people can relate to

I have a dream, it doesn’t make alot of money but I know one day I’ll have to be the financial anchor for my parents. I don’t want to abandon them but I don’t want to let my dream die. What do I do

[sixthscentsfragrances]

giving the knicks life, live on TV. i see you Gary very

[numberoneappgames]

Boots on the ground to watch people and see where the attention really is and what people are doing or your brand will either die or stagnate into irrelevancy.

[FLOODOFSINS]

Life is nothing but putzing around . Gary is just nothing but a talkin putz.