BMW E38 740i Review - What Does Real Luxury Mean in a Car?

Today I am reviewing this BMW 7 series, from the E38 generation. A late car, equipped with the 4.4L V8, many regard the E38 as the last "proper" 7 series, before BMW went down the route of greatly increased luxury and technical complexity. But, do you actually NEED any more than this?

#BMW #E38 #7er

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[jamesstaggs]

One of the best looking cars they ever made.

[inbloom]

Isn't that 7 series design just the most timeless shape ever? Still looks great!

[themanipulator]

Bmw at its peak. The e46, e39 and e38 were bmw at its very best. Stunning lines and proportions that still stand up today

[rollotomassi]

This classic design trumps everything BMW has to offer today...IMO

[martinboulden]

The E38 is a fabulous machine in looks and quality and is everything a BMW should be. Incredible value with any engine.

[JFTravelvideos]

E38, my all-time favorite car. Still my everyday car. Needs in old age some love (and money). But if that fits, you have a driving living room on the road.

[qiqeh]

Best looking 7 series ever.
F01 owner.

[CaptainHoratioPugwash]

They way you describe the driving experience sounds exactly like my E39 530i Touring. The balance BMW found between ride and handling during this period is just wonderful.

[shukeelc]

Had a 1996 E38 for around 3 years. Probably one of the best all round cars ever. The car had awesome road presence and the speed and power were fantastic. Everything worked perfectly. Effortless driving

[tris]

So much more elegant than that HIDEOUS Audi you had at the start.

[alexv]

E38 with the sport package and black interior will forever be desired regardless of my wealth.

[Punisher]

Torque converter automatics are really amazing. Sure they might not be as quick but they are smooth and reliable.

[flaviokart]

The E38 V8 is great but the V12 is at another level, it sounds and feels so good.

[EE-hkiu]

I can smell the leather true the screen, what a beauty and it seems well maintained

[stephenoverstreet]

Thank you James. You get it! So many traditional media outlets and even some “influencer/entertainers” don’t. When compared to its intended function and customer base, it’s just right. That should be the true measure of a car.

[ahoneyman]

My dad had one. Yes, quite a few hours were spent under it and a sizeable sum was paid for parts. This was expected and working on it brings both joy and frustration. Once sorted the car is absolutely fantastic. The power and the poise make long trips effortless. At 150km/hr the car isn't even breathing hard and you can just cruise (wherever such speeds are allowed)

[Vonstroke]

Of course it's a Japanse import. Immaculate.

[ghaniabid]

Everything you said from 12:00 is exactly spot on 👏
BMW were the ones that helped usher in the era of the luxury SUV by introducing the X5 IN 1999. If only they knew how it would revolutionise the school run 20 years later!

[MrRoyck]

E38 BMW was made in the era of “the ultimate driving machine” then suddenly turbo cars became bastardised and BMW (along with other car manufacturers) is now in an advanced stage of amnesia.

[guillaumenoel]

Nice video! I have a 740i too with the same color combination and loving it. 438 000kms and still going strong