The Weird Rise Of Anti-Startups

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All we hear about today is big tech companies worth trillions of dollars that make big moves and change the world, so much so that many people that is what tech is. But there's a whole other side of tech companies that most people don't even know about, with unique stories that break the mold of the traditional Silicon Valley model, and they are changing the way new tech companies are built. From Midjourney's and David Holz's crazy wild ride, to the new wave of indie hackers

🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of digital stuff, YouTube aficionado (and overall meme connoisseur). I am also a rare Italian who doesn’t know how to cook.

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Intro graphics by @Martyckus

[enricotartarotti]

Learn how I ACTUALLY made my most successful videos with hands-on, practical behind the scenes breakdowns:

[birarakisarap]

being an indiehacker was best decision i have ever made. no bullshit no fluff. just solid ideas and hard working which pays in full freedom. companies need us, we don't need them.

[TheYear]

The perfect anti-startup would be a bunch of retired women starting a non-profit organization without any technology involved

[Viviko]

This is how startups are supposed to be run. Shocker.

[sudokucoach]

Here's the obligatory comment to boost you on the YouTube algorithm.

[cesao__]

This is the most obvious model but we're so used to this “BLITZCALING" culture and when we see people going against this path it sounds revolutionary. Hope to see more of it and with the decrease of funding it must be the way to go by necessity!!

[compromisedssh]

My company is like the one featured in this video. There are three of us. Revenue just passed $500k per month. Anyway, I will stop giving Enrico a hard time about his follow-up Google video. I like his content a LOT and he’s right when he says the landscape changed right after that video came out. I have no idea if you’ll see this or not, Enrico, but thanks for another great video.

[fredguth]

The “less than” symbol is ‘<‘. The text is wrong in the beginning of the video ‘> 40 people’

[breadman]

Isn't this just starting a business the regular way?

[vitoc]

Nice to see Indie Hackers are happily chugging along while Sam Bankman Fried is sitting in prison

[hackmedia]

instead of investors you setup an employee-owned company. The employees themselves can decide to put in some money or not. You can also use crowd funding for individual products. Then you have a motivated team that produces a lot. No more stock market drama, and no more lazy investors who dont want to work.

[JRay]

My favorite is the Google Chrome extension multimillionaire guy 😂

[omilaev]

As a motion designer I really appreciate an amount of work Enrico (or his team) put into graphics. I see a lot of elements people will not notice (for example frame transition at 00:25 which not easy to make, no an one click solution at least). And all this apart of a really engaging and interesting content. Well done. Kudo to the author and the team (if he has one).

[rjk]

Inventors (no matter in which realm) became rich, not because they wanted to get rich. Instead they solved problems amd got rich because a lot of people profit from their solutions provided. Sooo, I hope we're getting back to this...

[mahmudurrashid]

Midjourney: not paying for scraped images, no server costs= profit.

[jayarmstrong]

great points. As for midjourney, I cancelled because they're still stuck in Discord. It's a terrible, slow, and manual user experience.

[ablamill]

12 startups in 12 months is such stupid waste of time and effort.

[DirkLachowski]

There’s nothing weird in not being a startup but successfull at the same time. A lot of companies are doing right that. What you didn’t mention in your - really interesting - video is what a startup is: A company founded with the purpose of growing fast using other peoples’ money, being public listed and then sold. On the other hand, there are bootstrapped companies (that’s what you call “anti-startup”). Companies where the founders take their own money, grow slowly and that’s it. For an less obvious example in tech see Aha!

[honkhonk]

Thsi what makes me scared of the economy.
The fact most peoples jobs are useless, and that the actual amount of people you need to keep sites running, is minimal.
Twitter firing 70% of its bloatforce and running like a regular startup again, is what cemented it for most people.

[georgekrax]

Very much needed a video about this. And it seems that you capture trends before they even become a thing; good for you