How to split test Meta audience targeting in 2024

Having multiple targeting options at your disposal is always a good thing, but sometimes you need to know which one works best.

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Timestamps:

0:00 - Intro
0:55 - Building a campaign
3:12 - Testing a second ad set
4:52 - Analyzing results
7:49 - When things don't work
8:59 - Outro

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[xaviarmusic]

Im gonna split test but break up the adsets into different ad video creative ideas

One ad set will have just similar styles ads showcasing Spotify

One ad sets lyric videos and one last adset where I go all out on the entertainment side

I think it’s
Worth giving a try

[mandem]

Can you make an ultimate review vid in best facebook pixel landing page tool to use ? Toneden, hyped it, feature fm, symphony, so many more I’m lost as to which one to go with ? Specifically for best pixel tracking capabilities

[kinheartbreak]

Have you ever ran into an issue where you werent getting any conversions triggered but actually did get some streams on Spotify?

I made a custom landing page on my own WIX website so that I would be able to use my custom domain and after integrating my pixel and setting up view content events, when I run the campaign im getting bassicaly zero conversions. But after the first day of the campaign my Spotify streams spiked up. Is it possible the conversions arent triggering?

[andreasberndt]

How would one split test creatives? I’d like to compare three videos, the audience and the targeting and everything else should stay the same. Would this be one campaign with one ad set and three ads?

[gravityblast]

How are you adding your audio an ad that hasn't previously been posted without it getting claimed? I'm nervous about baking it into the video and don't see a way to add it on the Meta side. It's my song but it's distributed by DistroKid. Thinking they might have to whitelist it or something, but can't find solid info on this.