Peter Jones Reveals Major Flaw In Entrepreneurs Business Model | Dragons' Den

Wireless Fitness is an app that can transmit music and the fitness instructor's voice to the wearer's own headphones. This was designed to not disturb others around them in busy spaces. They're seeking a £100,000 investment in exchange for 15% of their business. Will it 'work out' in The Den?

Season 13, Episode 11

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen ´#Fitness #BusinessPitch

[thomasdalton]

For those interested, the company was dissolved in 2020 having never made a profit and having burned through about £80, 000.

[jellybeanguineapig]

Help me I've fallen back into another dragon's den phase

[GodotOfficial]

Touker doesn’t need this app for exercise because he just runs up and down his London office spaces

[ahh]

Sarah exercises by walking to Jenny’s house to confirm she’s out

[jst]

So the business only works when it's not raining....you realise in England it rains everyday with a Y in it!!

[janlassen]

This is the First time Touker did not Destroy something.

[jamesDJRPM]

With a title like that, you know you're in for a good watch.. Enjoy your meal, guys..

[KyleMck]

So it's a silent disco for the daytime?

[cedricodongo]

Their revenue model is completely off that's what Nick is concerned about. Alternatively, they could use a subscription model where they charge the trainers on different packages depending on the users trained. They could also capture value in providing users with different trainers to choose from on a subscription model

[sri]

i dont think it is a good idea at all, i have been doing les mills courses for 6 years and it is much easier and cheaper for the instructor/ gym to have a course room and do the courses using one sound system. How would you do the courses out doors during winter ? Also when doing zumba, the headset has to stay firm and not fall off when turning fast or doing sudden movements. If the headset stays firm it could end up hurting your head. With covid every headset has to be cleaned before/ after the course. Each headset has to be charged. If one of the headset fails to connect or loses connection, how do you continue the class ? In the past 6 years, i have seen often instructors' mic set losing connection and they just end up screaming from their lungs and the show still goes on...
Secondly in order to be an instructor you still need to pass an exam, pay the monthly subscription at least in case of les mills to get access to the training videos/ license to music so why would someone wanna pay extra to get access to some headsets ?
Most courses take place at gyms where they have large course rooms so acoustics is already in place, this is the standard norm you gotta go against and convince people to do something totally different i dont think anyone would be interested in this business model...

[johnmchugh]

Nick was without doubt one of the better Dragons, Peter seemed to respect him more than the others who've been on the show (other than Deborah)

[lunaskye]

I think it would've made sense to just focus on the app but the headphones I just think was pointless.

[pugernoufer]

Never never never do "windmills", where you bend down and twist your back to touch your opposite hand to the opposite foot. It's HORRIBLE for your back.

[AndrewCurtis]

Spotify, free NIKE fitness app, headphones… sorted. What a useless business proposition… … and it rains 🌧️ 😂

[Barboron]

Do it via bluetooth. I assume there's a way to, overmobile data provide the bluetooth connection details so it's still managed through an app. The trainer would need to bring a special bit of equipment to allow so many connections. But, however many connections that equipment can take, just limit classes to that many people. Easy....maybe, I don't know if it is.

[oldsport]

a 1:1 instructor would be a good idea, but likely exists. outdoor classes + headphones = pointless

[CabbageYe]

Can't you just use Teams or Zoom for this? And instructors don't have to pay anything. Maybe I'm missing something

[richardanthonygilbey]

Back to wrapping pallets for these two conmen

[JK-hjkg]

Seems that something is already off from the onset of the pitch also after they gave forecast 😕

Also, not everyone who works out are attracted to classes. Some can even find a list of practical exercises they can follow consistently. There's also heaps of apps available to track your progress

[Cryptoalexxxxx]

Nice watch touker, rocking a 5980/1R 😉