How To Run Facebook Ads in 2024 - Beginners Tutorial (Complete Guide)

I've spent $40 Million on Facebook ads and never had an ad account ban.vHere's how YOU can do it too.

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WHO AM I?
Hey, if we haven’t met before, I’m the owner and founder of 'The Oodie', one of Australia's fastest growing ecommerce brands.

00:00 - Intro
00:00 - Setup a Facebook Business account
02:30 - Integrate Shopify via Pixel
08:20 - Setting up Facebook Ad Manager
09:10 - Naming your ad campaigns
11:30 - Campaign Budget Optimisation (CBO)
12:24 - Ad set level optimisation
15:02 - Setting up your target audience
18:43 - Your ad creative
21:31 - Ad Copy
23:42 - Adding a thumbnail
25:08 - Testing your ads
28:18 - Metrics to keep an eye on
32:26 - Retargetting basics

DISCLAIMER: The content provided in this YouTube video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.

[simplyInvent]

You're a godsend, Davie, you have no idea how much everything that you're doing means to budding entrepreneurs like me, PLEASE PLEASE PLEASE continue helping us and creating these golden nuggets. I can't wait for the next video to see how you analyse and optimize the campaign, that's the step I've personally been stuck on for quiet a while and lost around $1k on facebook ads trying to sell my products that already have a product-market fit with proven organic sales but I really hope the next video clears it all up! Thank you again, I love you so much!!! <3

[aquelacatugyy]

I love the way you’re always smiling while teaching, it makes it so easy and welcoming for us beginners. Awesome content! Greetings from Brazil

[angcole]

Holy crap! I've been researching the things on this playlist for the last 2 years picking and pulling pieces little by little. I don't know how much more time it would have taken me without your videos. I just want to say thank you again!

[jamesnemily]

second time watching this, created my first crappy campaign prior and now i'm watching this video again just to get my ads redone. it makes more sense to learn, do and review, I always get some more out of it. Thank you again Davie! and hopefully i get to be someone like you to share successful stories to whom are in need.

[MK-jsbb]

Great video Davie! Your tutorials keep getting better and better. I look forward to seeing your future content as well. Wishing you the absolute best in all that you do!

[LabibYasir]

Absolutely amazing video. Perfect video for someone just getting started or even refreshing for the seasoned folks

[lennoxlabel]

I’ve had such a hit and miss run with FB ads. No matter how much I think I know, your videos always give me something I didn’t. Thanks Davie!

[eddytheo]

Thanks mate your a legend! awesome content, love how its free and how you take time to help everyone willingly. Ive watched alot of FB Ads tutorial videos and id say this is the best so far.

[nzr]

It's amazing to see how you takeout time from busy schedules to help the community. Thank you

[designastone]

Amazing… excited for the deep dive video. Thank you

[MegaInterestingworld]

Thank you Davie! Very simple and informative video about Facebook ads, love it) Hope the next episode will be crushing Facebook optimization and some advanced stuff!) By the way i more like when you do a huge tutorials, when you explain more broadly throughout 1, 5 hour!!) Any way I love your videos, keep going and we keep learning! Thanks for everything!

[Taklimakan]

Thank you David, I been searching for Facebook ad tutorial video on YouTube, your teaching video is so helpful and very clear, can’t find another video like yours for beginners. I did learn a lot, and can’t wait to start my Shopify online store and run my ad on Facebook. Hope you will post more videos like this for beginners in the future. Thanks again David.

[RuffusJY]

thanks for starting the video in the first 10 seconds. Good job. Great detail. I'll be rewatching this about 5 times.

[tionniepaige]

Finally a video actually made in 2022 with updated information, God bless you!

[EpticityOG]

This is the guide I’ve been looking for mostly everyone else cuts/skips content and it hadnt made me feel confortable starting my first ad campaign

[ResearchBasedLanguageTeaching]

I really appreciate how approachable you made the new business manager and got into a lot of practical details. Its really simple and direct and I appreciate the high quality of video, high information density, and relaxed professionalism. Great job!

[FoodFilmed]

Thank you so much Davie, happy new year. Don’t stop educating us.

[boytapanganvlogs]

You are so different from other youtubers I saw about fb ads you are sincere to help and no gimmicks and course to sell you ara amazing

[xXveiilaaXx]

I would not have had the confidence to launch my brand if it wasn't for your content Davie. You break these intimidating concepts down in such an incredibly practical and easy to follow way that it makes me feel like success is actually possible. Can't thank you enough :)

[vincent-oxrz]

Thank you for always providing an insane amount of value!