Brain Imaging Can Predict the Success of Large Public Health Campaigns

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In a new study, Professor Emily Falk and her colleagues showed that fMRI brain imaging in a group of 50 people was able to predict the success of a public health email campaign sent to 800,000 people.
  1. Annenberg School for Communication
  2. Annenberg
  3. fMRI
  4. Emily Falk
  5. University Of Pennsylvania (College/University)
  6. Public Health (Medical Specialty)
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