The lie you’ve been told about YouTube growth

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📕 TABLE OF CONTENTS 📕
00:00 the lie you’ve been told about YouTube growth
00:58 WHY this doesn’t work 🙅🏼‍♀️
01:36 the scale, then pivot strategy
02:10 the “pivot” is where it usually falls apart
03:10 tutorial content makes it hard to grow community
04:11 the creator-audience balance strategy
05:34 create for the algorithm AND for yourself
06:00 THIS is the right balance for growth and creativity
06:30 OPTION 1: one for them, one for me
07:36 OPTION 2: put more “you” into the “for them” videos
08:46 first, you need this mindset shift
10:26 how to get on the YouTube homepage
11:37 why I love Dash Hudson for my social analytics
12:49 let’s talk about how to change niches
13:28 the RIGHT way to pivot 🐸
15:27 how to slowly and organically pivot (my secret strategy)

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The irony I find is that I actually watch your videos for the chill, calming vibe while I get ready to start work for the day, or when I need some focus to get preparing my content. Obviously I find huge value in your content and have definitely found myself implementing things you've mentioned, but I am definitely here for the vibes and for you. I'd watch anything you made tbh.

SustainablyVegan
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to this! I can't can't can't make just ONE type of content. Thanks for this!

FilomenaJackStudio
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Your video has confirmed exactly what I decided today after attending a motivational conference this morning. I was on the brink of deleting old videos from my platform just so I could niche down entirely but trying to niche down took all the joy out of why I joined YT in the first place! I decided I’ll continue to let my personality shine through and even if I don’t grow as fast as other YouTubers, as long as I stay consistent and authentic I know I’ll grow eventually because at least I get to keep my creative joy 🥰Thank you so much for this and for being honest about your journey. ❤

missanniejay
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Winning formula is to give your viewers the thing they want to see. Being a YouTuber is business, and business owners give people products/services that people need in their life. It's practically the same. And when the growth becomes real, you can consider hiring people to help you run your channel more efficiently. The most difficult part is starting and growing of course, but consistency and hard work (with a little bit of Famester to help) will always pay off at the end. Good luck to everyone, I really hope you are all going to succeed one day.

karlbodmer
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This is basically what I have been trying to do with my podcast - it was in the back of my mind but I couldn’t articulate what I was doing! I have a “niche” for sure but I’m gonna talk about what I want to! All this super strict “niche advice” of the last five years for all types of creatives is so BORING

jenniferchristopherson
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I'm so glad you made this video. I reached about 8k subs last year, made a hard pivot and lost 2k overnight. I freaked out and went back to my original content, but i am SO BORED of it. So I'm going to boil the frog for the next year and see what happens. Thanks Katie, I had all but given up posting on YouTube because i am not happy with my content.

JustClaireGrace
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I came to your channel for the search optimised YouTube tips (via the homepage as I was watching a lot of them), stayed for your personality, and ended up subscribing to your van life channel, so it’s working! :)

classicaljg
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Every time I’ve started a channel I’ve ALWAYS picked a niche! But this time I’m just making videos that I love and I’m having fun with it! And if I want to make videos on a certain topic I will and I’ll just make it a series instead 😂

emilyraemoore
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I personally think if you follow your heart, research and trust your instinct - then you somehow create your own niche anyway without forcing to find one!

harpyfataleofficial
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I hate niches. I need a more “Life of.” I love health, animals, and travel and I am trying to find a way to combine it all. I have a few ideas. 💡

Rescuemaven
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I niched down so hard on this channel and I felt trapped in my niche. So I made other channels for other interests and I feel a lot more fulfilled having different places for different parts of myself. ☺️

NicoleGlass
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Yes, yes and YES! That’s what I’m struggling with in past couple of months. I have this channel (and a second one tbh) and I stopped making videos cause the niche (I didn’t chose as it may seem) is not my passion. Once I got viral with my apartment tour. And then I filmed vlogs, some tips for organizing Notion, and content with my immigration process. But I want to be more than that and o was afraid I will not be understood by my audience. And maybe even YT algorithm will be confused and will not recommend my new content (YouTube and self growth related) for new people. Thank you for inspiration, I adore you and what you’re doing. Will try to relax and slowly change my ‘niche’. Cause obviously I wanna grow here, I want to inspire others and share my life. ❤

irenezarubina
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Thank you for this video! I like the change in mindset approach. I have done a soft pivot when the style of videos I used to do (video game music covers) started to wane so I pivoted to video game music reactions and the success is staggeringly better. It worked for me because video game music is and has always been my passion.

Now I feel an even better relational connection with my audience. I felt stupid for how long it took me to do this because my biggest hurdle was really just me, my stubborn refusal to have a change of mindset.

But now that I did the change, I feel so in control and that I can do anything. Thank you for explaining everything very clearly and making me understand things I didn't know I already am doing.

LionmightOfficial
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I’m so glad I saw this! Phew. It even sounds like something I would want to do. The constant worry about keeping within a niche.

I just have a general way of living my life and it works for me but a lot of single moms struggle so I just share me, my ways, what I do and what works in order to survive and thrive as a single mom striving for financial independence and homeownership

Arlene_witha_y
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I totally agree with this! It's NOT working for me to stay niche. I have a "silent" channel but I've missed "talking", so I added talking in my most recent video even with the possibility of it not doing well...and it didn't do as well. 🤣 But, I feel like using your voice attracts those who resonate with you. That begins with your caption/title. Allow the right people to find you instead of you looking for people. 💜🙏 Thank you for this informative video.

awakeningsoultribe
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there is no formula. do whatever you love, as long as you do it for passion and not for monney, cause youtube will always find a good reason to demonetize your videos one by one.

Housestationlive
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I think this is 100% accurate, I love it. I don't think enough of the meta-youtube realizes how important the relationship is. I really liked how you drew the comparison on transactional vs relational. And this video is also a great example for how you're doing it. subbed

evindrews
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I've been trying really hard to grow my channel! Had to start all over again! Thanks for being willing to share!

IAmFarrago
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Katie, you are seriously one of my absolute FAVORITE creators. I want to be you, but as me.

PhilipLemoine
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Katie, you did a fantastic job of explaining what I have been thinking and feeling when it comes to my content. The idea of creating videos that are valuable AND that feature myself as a person has consistently felt antithetical to me. Your approach though feels like a win for us as creators and for the audience. I love the concept of moments in the video for the audience and moments in videos for me. That feels like a sustainable way to approach content creation.

Also, I would love to know how you are thinking about podcasting! I saw that you are starting to upload your podcast to YouTube. I am excited to hear about how that has been going, and what your thoughts on "clips channels" are. Some podcasts like Ali Abdaal's Deep Dive have their podcast clips on one channel. I've wondered how creators make the decisions to break up the content into two channels.

Thank you so much by the way! I've very much enjoyed your content over the last few months. You're one of my favorite YouTube tips creators. Your content is practical without using techniques that make your audience feel a sense of scarcity or missing out. The chill vibes are absolutely felt in your videos.

IsaacCarlson