How Modelo Dethroned Bud Light In The U.S.

After 22 years, Modelo Especial has officially dethroned Bud Light as the bestselling beer brand in the U.S. And Constellation Brands, the distributor of Modelo Especial and Corona, is the biggest winner. In its latest earnings report, released June 30, the company reported a 6% increase in both net sales and net income. But nearly six months prior, the company's stock dropped by more than 9% after mixed results. While Constellation Brands has had a strong performance since, inflation continues to affect the beer industry. Hence, the increase in beer prices. Watch the video above to learn how Constellation Brands has capitalized on America's growing Hispanic population to bring Mexican beer to the top and keep investors bullish on its outlook.

Chapters:
00:00 — Introduction
01:39 — Modelo dethrones Bud Light
06:55 — The beer wars
10:21 — Risks

Produced, Shot and Edited by: Natalie Rice
Animation: Christina Locopo, Jason Reginato
Narrated by: Robert Ferris
Senior Managing Producer: Tala Hadavi
Additional Footage: Constellation Brands, NYSE, Getty Images, AP Images

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How Modelo Dethroned Bud Light In The U.S.

[DeeDubious]

The reason why is mainly because those that needed a Bud Light alternative tried Modelo and realized how it tasted way better.

[Siethon]

Modelo just HITS, especially Modelo Negra. I love the balance of crispness and fullness. I feel classier drinking a modelo, whereas with a bud light, I feel like a degenerate.

[pauloavelar]

In Mexico, I like the fact that Modelo has different types of Modelo. Modelo Especial, Modelo Negra, Modelo Amber, Modelo Trigo, Modelo Pura Malta. Honestly, they are all very good. Highly recommend trying them all if traveling to Mexico 👍

[KB-nztb]

Tried Modelo back in 2006. Been drinking it ever since. Great beer. Never been a fan of tasteless Budlight. If Modelo gets a Superbowl commercial, GAME, SET, MATCH!

[Latino_n_proud]

Ain’t gonna lie… Mexican beer is delicious. Not surprised with its popularity not only here in the US but worldwide. Cheers! 🍻

[fractal]

My dad worked in modelo group in Mexico City for 32 years, he told me that the beer most consumed in that time and I know was called “Victoria”. A friend from Denmark told me that Mexican beer is the best he ever tried o tasted. Of corse, number one is or was “Victoria” for him.

[a.j.santiago]

The fact that any Budweiser product took this long to lose its perch is mind-boggling to me. It's been trash beer since I first tried it over 30 years ago and I never understood the U.S.'s love for it.

[gustavoadolfolujanmoreno]

I’m Mexican who worked many years for Tecate (Modelo’s competitor) and the internal tasting team always reluctantly praised Modelo behind doors. They had to, in order to provide feedback and improve the product portfolio.

[leonidas]

All these brands are very popular in my country Mexico. My personal favorites in order are Pacífico, Modelo and Dos Equis. Pacífico gives me this coastal chill feeling that i love. Modelo makes me feel classy when i drink it, plus i think this is the best tasting brand by far.

[donmarley]

For years now, Modelo has been the best tasting affordable beer on the market.

[michaelspurling]

I'm an IPA drinker at home but, when I'm outside at the lake, the beach, or just the pool and want something light, Modelo has always been my go to beer. I've never been a fan of Bud Light for anything but killing the snails in my garden.

[gabriellebarnard]

Modelo Negra has been my absolute favorite beer that I drink exclusively since 2019 after 4 years of trying all sorts of beers. Modelo Negra reigns above all other beers!

[ericktellez]

Mexico surpassed Spain as largest Hispanic economy, 9 million out of poverty, murder rate fell from 40 to 20 per 100k, became the US top trading partner and the largest exporter of beer in the world.

Its been quite a year for Mexico.

[jobi]

I already replaced Bud Light with Modelo as my go-to before the controversy. There's something about Modelo and other Mexican beers that make it so much better than American beers. They are just as affordable as their American counterparts but, with better taste.

[trafyknits]

The real story in this whole Bud Light saga is that someone, somewhere, long ago convinced millions of people to buy/drink a very, very awful beer. Bud Light is horrible, but somehow people were convinced to spend money on it. Whoever started that successful marketing effort is the hero. Find that person and do a story on how a crappy beer became #1.

[FiveGuysFan]

My father is a huge fan of Modelo beer so he is happy to know that it is the best sold beer in the U.S. He always said that Americans do not know good beer if they have to resort to Bud Light or Budweiser as he tasted them both and they tasted awful

[trent]

Growing up in San Diego, drinking Mexican beer was just what we did, even today, the only American beers I buy are craft beers

[luistijerina]

What’s really surprising is that Bud Light and Miller Lite were that popular for that long.

[odigomez]

As a person who stopped drinking bud light when I graduate high school 15 years ago, I can tell you Pacifico and modelo just hit different.

[Alexsm]

Bud light is straight water.
Mexican beers have always been my go to.