How Modelo Used Data to Become America’s Top Beer | WSJ The Economics Of

Modelo Especial is now America's top-selling beer, dethroning the longstanding king, Anheuser-Busch InBev’s Bud Light. While Bud Light has recently been subject to a culture-war storm, Modelo’s stratospheric rise has been building for years and is a product of savvy marketing – and a 2013 antitrust lawsuit.

WSJ explains how the Mexican beer brand became the top selling beer in the U.S.

Chapters:
0:00 Top beer in the U.S.
0:49 What happened in 2012?
2:44 The next decade
4:42 The past six months

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How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#Modelo #Beer #WSJ

[larsporsena]

Bro really kept beer prices down, what a hero

[larsporsena]

Everyone wants to talk about silly stuff but that antitrust lawyer is the reason you can drink decent beer on a budget.

[matteframe]

the real question is, how on earth was a beer as terrible as Bud Light ever the biggest seller...

[arthurf]

Thank god for antitrust enforcement! Kudos to Mr. Baer!

[mulattovanguard]

I went to grab a cold drink last night. I had two choices 1) Bud light and 2) Modelo. I choose Modelo. Better taste 👍🏼

[Sjalabais]

Funny how all this marketing wizardry gets explained, but how a yellow water like Bud Light ever made it so far in the first place, remains a mystery.

[johnhorner]

I've liked Modelo for many, many years. It looks like others have caught up with me :). Nobody in this piece mentioned that it tastes much, much better than that watered down Bud Light %^&$.

[psychedelicpsyhcosis]

The Modelo time foo movement also helped tremendously

[colekarrh]

It's so interesting/funny how changing the spot of the beer because of human behavior increases sales

[ForcedMember]

It's interesting that they hardly mention taste as to why one would be more popular.

[incyphe]

It also helps that modelo tastes better than bud light....

[AndreaDoesYoga]

Modelo taking the crown from Bud Light, cheers! 🍻

[KingArthurth]

5:00 So Modelo started appealing to a new audience without pissing off their original customer base. Interesting.

[CoachellaAngel]

Modelo time foo is the best marketing they ever had

[bigjigyeah]

It also, y'know, tastes better than Bud Light

[pettiug]

modelo is genuinely better than what came before

[posthocprior]

There was no mention of improving taste or lowering price. On price, using Google, a six pack of Bud Light is between $8-$11. A Modelo six pack is between $9-$11. Then, looking at other beer brands, I found almost all were also in this price range. This may be why there was so much algorithmic emphasis on how close the beer has to be the door handle and at average eye height at grocery stores.

[rdgjr]

I'm a beer merchandiser and on our last meeting, Pacifico surpassed bud light on sales on the data charts 😂

[Ndw]

It was literally the “It’s Modelo Time” memes plus the pandemic making people not want to drink Corona

[linuxman]

I have been boycotting Bud Light for 7 years now. I also have been boycotting Modelo, as I don't drink alcohol at all.