The Balanced Scorecard Explained | Strategic Marketing Theories

preview_player
Показать описание
The Balanced Scorecard is a useful model used to identify, improve, and coordinate business targets and strategic goals. At first glance it can look complex. So in this recorded strategic marketing webinar, Peter Sumpton will go through each component, step by step, and show how powerful it can be!

Want to learn more? Check out the links below:
Рекомендации по теме
Комментарии
Автор

Hello
Thank you so much for the video
Im an engineer and im a bigger in marketing.
My company assigned me all marketing development (because i have a good communication skills)
But I don’t know how and where to start doing the marketing by using balanced scorecard( the company has it)

Abdulaziz-