Infectious Messaging: Bonus Workshop 4/4 | Innovation eLearning

When you envision how the near future might look, It's likely you cite changes that are perhaps already taking place. This module highlights an activity to fast-track your thinking and rework how you view time and progress.

So a lot of what we've done right now is dealing with how to create an infectious message and what you'll know is that in the process of trying to make a message break through your brain starts to think about all those people you need to convince.

And sure, you need to convince the end consumer. But there is also a lot of internal people that you might need to convince your boss, your managers, your team, your employees. That's actually a pretty big issue. And so what we find in our research and our work is that the concepts of infectious messaging are also closely related to the concepts related to our first learning module on the ability to change. So I wanted to give you a bonus workshop that is from my experience in trying to help some CEOs and billionaires actually change their mind.

Humans are resistant to change after 10,000 years of evolution. As farmers, we cling on to the path we're on and we try and repeat the decisions that led to last year's harvest. So how do we break out? Well, if we're good at linear thinking, but we're bad at exponential, it's an interesting paradigm, because there's actually a lot of clues in the world that can show you how exponential change is happening. You can do the math you can figure out. And so one of the workshops that I like best is to try to help you and show you how to run this.

Get your team to internalize exactly what is the pace of change in your industry. Because if you could internalize that we're not just more advanced, but that the pace of change is accelerating. Well, then you'd be wiser at predicting exactly what's next and what will happen in three to five years. You could be better at creating urgency and telling people why we need to move, act now, invest, try new things, and you'd be more likely to convince your team that it's time for action.

We had an amazing journey going through all the modules of create the future, and often when people think about charting their future or the word innovation, innovation can seem daunting. It gets blown out of proportion when, in all likelihood, innovation can be simpler than you think.

We tend to think that innovation in our next level is some big grand idea, but actually, you don't no one person invents GPS. No one person invents Google Maps. eed big ideas. You really just need a little idea that you can make big. And I'll wrap up by noting you have more opportunity than you think. All of us have another level we can be playing on. That level is so close within your grasp. You got it. You can get to it. But you have to be careful of all the traps that block us from getting to the new level and cause us to just keep on repeating past decisions. The secret to remarkable success is not just hard work, but it's also recognizing that it's an overlooked opportunity that you're pursuing.

And if you can do that, you will truly create the future. And that ends our section on infectious messaging. Make sure you push yourself to come up with those seven words or less that way of articulating your story that makes me want to choose you.

And as you get more buy-in and you have people so excited about what you do. I hope that you push the world to a wonderful, creative future and help us create the future we actually all want to live in.