Leveraging Generative AI for UX Advantages in Product Workflows

Presented By: Danny Robles, Director of Ideation and Design, Neudesic an IBM Company
Hosted By: Matthew Schafman, Senior Director of Ideation and Design, Neudesic an IBM Company

Generative AI offers significant advantages for UX researchers and designers in their product workflows. It enables UX researchers to generate valuable user insights by analyzing large volumes of data, facilitating data-driven decision making. For UX designers, generative AI expedites the prototyping process, automates repetitive tasks, and provides design optimization through variations and evaluations. Additionally, it enables personalized user experiences, fosters collaboration and co-creation, and enhances overall design strategy with data-driven insights. By leveraging generative AI, UX professionals can create user-centric designs, accelerate design iterations, and deliver exceptional user experiences.

Matthew Schafman

Danny Robles

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[Danilla-Ice]

Thank you for posting this! I wanted to attend this event but was unable to do so. Having this video recording for reference is great!