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Class Takeaways — The Frinky Science of the Human Mind
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Five lessons in five minutes — how to build emotional connections that back up your decisions
We often think that the best way to sell our ideas is by making rational arguments. Yet if we really want to convince others, we also need to make emotional appeals that tap into the brain's need for excitement, curiosity, and comfort. That's one of the counterintuitive — or “frinky” — insights shared by Stanford GSB professor of marketing Baba Shiv in this video based on his course Designing Solutions by Leveraging the Frinky Science of the Human Mind. #classtakeaways
Animations by Wienot films.
We often think that the best way to sell our ideas is by making rational arguments. Yet if we really want to convince others, we also need to make emotional appeals that tap into the brain's need for excitement, curiosity, and comfort. That's one of the counterintuitive — or “frinky” — insights shared by Stanford GSB professor of marketing Baba Shiv in this video based on his course Designing Solutions by Leveraging the Frinky Science of the Human Mind. #classtakeaways
Animations by Wienot films.
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