How to Automate Your Sales with Email Automation (Step-by-Step Guide!)

Did you know that you could automate your sales process by using email marketing?

In this video, the third in our email marketing mini-series, I will show you how you can automate your entire (or almost entire) sales process by using email marketing - an action that literally SAVED the Exposure Ninja business.

Whilst the advice in this video is mostly relevant to lead generation businesses with a sales team, eCommerce businesses can still glean a lot of applicable and relevant advice from watching.

The first step to automating your sales process is to write out your sales process step by step.

At each stage of your business’ sales funnel, you can see where you could be communicating with your potential leads by implementing automatic sales follow up emails.

For example, once a lead registers on your website, your business could send out an automated email to them outlining the next stage of the process, instantly freeing up the time of the salesperson who would’ve been responsible for getting in touch with them.

I will then tell you how you can build an automated email system, as well as demonstrate the kind of content you can send out throughout your sales process to keep your leads engaged and, ultimately, to get them to convert.

One of the most important parts of email marketing automation is making sure you watch your drop-offs, sign-ups, open rates, click-throughs and other important metrics. With email automation, it is not as "set it and forget it" as people hope. Sure, you can let it sit there. But if you put in the time, you will see better results.

Watch the video to learn more now!

⏲ Timestamps

00:00 — Introduction
00:52 — Behind the Scenes at Exposure Ninja
03:00 — How Does Sales Automation Work?
07:25 — What are the Benefits of Sales Automation Emails?
09:12 — How Do You Build Sales Automation Emails?
10:13 — What Content Should You Send?

🔎 Related Resources

Infusionsoft

Salesforce

📺 Related Videos

How to Increase Your Email Open Rate

How to Increase Your Email Subscribers

How to Get More of Your Emails Opened, Read and Clicked

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👋 Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.

#ExposureNinja #DigitalMarketing #EmailMarketing #EmailAutomation #CRM

[ExposureNinja]

Tell us, will YOU be automating your sales process?

[ExposureNinja]

⏲ Timestamps
00:00 — Introduction
00:52 — Behind the Scenes at Exposure Ninja
03:00 — How Does Sales Automation Work?
07:25 — What are the Benefits of Sales Automation Emails?
09:12 — How Do You Build Sales Automation Emails?
10:13 — What Content Should You Send?

[Awaywiththefaerys]

Using automatewoo for the past week or so, really easy set up. Great vid again btw

[workorder]

I'm still very confused... Becuase I'm working as digital marketing job. I thinking on how to create a correct email template

[punixerz]

Great great value, there must be something similar for category products and suggestion of more similar products through CRM.

[joshuabradford]

Question? the f*** is a garden room?!!

[JohnSmith-mwkt]

Hello! Check the email (and spam) with a letter of cooperation (ConveyThis)