SEO Split Testing The Factors Revealed By The Google Algorithm Leak

Watch the webinar replay featuring industry leaders Will Critchlow, Mike King, and Garrett Sussman.

Learn about the SEO factors uncovered in the recent Google Algorithm Leak and how to effectively split test them. They cover SEO split tests for factors like content quality, freshness, and user engagement.

[0:00] Intro
[6:00] The story behind the Google algorithm leak
[8:27] The mechanics of SEO testing
[9:15] What is SEO split testing?
[10:48] Split tests vs Laboratory tests
[13:38] Structuring SEO tests
[21:00] Test duration
[24:47] How to design test ideas from the docs
[26:20] Content Quality, Relevance, and Freshness SEO tests
[28:00] Examples of real content tests
[42:34] Hypothetical content tests to run
[45:46] Entity type content tests
[47:11] Examples of real entity tests
[56:04] Hypothetical entity tests to run
[57:11] User Engagement tests
[58:28] Examples of real user engagement tests
[59:07] Hypothetical user engagement tests to run
[1:00:49] What to do next - set up your tests


Why It Matters:

• SEO Insights That Apply to You: Understand the factors that truly influence rankings.
• Future SEO Guidance Your Strategy: Improve your SEO with targeted split testing.
• Site Size Considerations: Strategies for both large and small websites.

What You'll Learn:

• Key Testing Factors: The most interesting SEO elements to test from the leak.
• Effective Split Testing: Techniques for varying traffic levels.
• Implement Actionable Insights: Practical takeaways to apply immediately.

Don't miss this opportunity to refine your SEO approach with practical experiments to run on your site influenced by the factors that surfaced in the Google Leak.

[marinpopow]

Great webinar! Thanks for recording and sharing it. I really wanted to watch it live but, unfortunately, was unable to. I hope I’ll be able to join next time. Would it be possible to share the link to the presentation please?😊

[frederikstilunddrost]

Watched this live in the train :) good stuff !

[usmanzofficial]

Amazingly awesom and very informative session.
I was courous about how long an A/B test could run. thanks to Will Critchlow who answers that.
But I have another question: While A/B Testing do we create 2 similar pages for testing? If yes, isn't it page cannibalization or duplication??

[SearchWithSean]

Great show :) learnt loads was very insightful!

[ViorelMocanu]

Outstanding experiments and surprising results! Thanks for sharing!