Kalicube Tuesdays with Kevin Indig and Jason Barnard: Split Test SEO Experiments

Kevin Indig talks with Jason Barnard about split test SEO experiments.

What you'll learn
00:00 Kevin Indig and Jason Barnard
01:21 Kevin Indig’s Brand SERP in America and Australia
03:22 What are Split Test SEO Experiments?
05:33 Kevin’s insights into Google core algorithms
08:20 Types of SEO testing for aggregator sites
11:36 Split testing on non templated websites
13:23 What matters more than the number of control pages
15:52 Every SEO test is a quasi experiment
19:09 Pointers for DIY split testing
21:47 Subtle factors that can make experiments go sour
24:37 Coverage of Kevin’s split testing environments
26:07 Transferring Google Ads split testing to SEO strategy
28:02 The cool down period before running another test
30:32 How to deal with external factors in the midst of split testin
33:14 Differences between neural networks and Google Causal Impact for analysing results
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The original blurb
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SEO testing has become essential for finding out what works. Besides some technical issues, thinking to know what works can be a costly fallacy. Most companies don't run SEO tests, yet, but should. (short description to maintain the mystery!)

Organised by Kalicube in partnership with Wordlift.

Part of the Kalicube Tuesdays series.