Business Systems = Internal Branding

Business systems are more than just SOPs and policy binders - they're internal branding!

In this video, ClickUp Course creator Layla at ProcessDriven discusses the disconnect between businesses embodying external branding and disregarding the importance of internal branding.

Just like other forms of branding, that means we can't delegate the process to be the responsibility of just one department. Process is influenced by AND influencing every single stakeholder in your business!

Here's what we'll cover:
00:00 - Introduction
00:30 - Branding is your reputation
01:13 - Process is INTERNAL branding
04:08 - The disconnect between the CEO and the C.E.O.

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[kaixiangchiew]

I love the acronym C.E.O = Customer, Employee, and Owner in the respective order. Thank you, @Layla for another thought-provoking content. 🙏

[petercalvinatkinson]

This is great!!! I love the service oriented and other focused nature of this approach, too.

[elizabethcook]

Love it when you talk about how you differ from the trending thoughts! 👏

[MartinGamm]

There is a book somewhere in this approach. You heard it here first.

[GordonJohansen]

I love the order of this as it is mostly the way I have operated for years. I always tell new staff that the customer should leave the store at least as happy if not happier than when they came in. Staff get a 30%-50& discount on products we sell, are told to take the time off to study if they need to and new father's get 1-2 weeks off as they choose to spend time together as a new family. Obviously, there is a lot more involved here but it sure makes for loyal and happy staff even though we are in retail and certainly can't pay a fortune for wages.

[GPDigitalSolutions]

Great insight here Layla! 🥰
INternal branding and culture being part of the process.. WOW! never thought of it that way before.

Hmmm.. A lot of thoughts running now. Lol

[thefierywell]

THAT PART. Sorry for yelling. But yes, all of this. All of it.

[mrssexy]

This video ignores the solopreneur or a small business owner that is only supported by an admin staff. The reality is before you can afford a team you will need to be drafting the SOPs and processes and then invite future talent to enhance them. Nevertheless, being customer minded and potential employee minded while drafting these as a solopreneur is great advice. Not everyone can come out the gate with a team however and its unwise to put drafting SOPs and processes off until then

[sofiamalmcom]

I'm Swedish and ye please criticize capitalism. It can really bring out the worst. Love this philosophy this time!! Cool!!