The SIMPLE Managerial Framework that changed my business

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[brucecarey]

Alex, you are awesome!
Im 60 and still learning. Never too late.

[raylubin]

"So you can make all the money in thr world and then wonder why you did it to begin with" 😭

[muhozashanel]

No ones talking about the new editing style but I noticed. I like it.

[PaulDillinger]

That third part of the triangle, I learned that from the Art of War. Make sure they know clearly what you're expecting. Failure to be clear on expectations can be an issue, especially when you're busy with many things.

[MarketingHarry]

I absolutely love this triangle framework! Communication, motivation, and training are the most powerful tools you can ever use to accomplish your goals Thank you for sharing such helpful content, Alex!

[TravisBlum]

Can’t wait to watch this over and over again. I feel like this advice will be just as helpful in some way the 5th time I watch it as it is now.

[ricardoelizondocr]

Big thanks for this!!! It perfectly sums up a management process that applies to any business and is the pain of most business owners.

[estebanraptor]

Bruh, thank you. Please talk more about marketing and sales.

[yoavezer]

Being advanced is always doing the basics! Fire!

[rickymay]

This is good. Screenshotted the triangle at the end to use w my clients

[leea]

I think this is why Dutch Bros has been so successful. They didn’t expand too quickly which would’ve hurt their brand and lowered their standards. By not expanding nationally too quickly, they’ve maintained their culture of great coffee with great attitudes and high energy. This is from an outsiders perspective/novice business consultant.

[cocoanutte]

I think this is why Jiftip has been so successful. They didn't expand too quickly which would've hurt their brand and lowered their standards. By not expanding beyond their niche market too quickly, they've maintained their culture of great customer Happynis. Happy employees with great attitudes and high energy make happy customers that stay for life.

At least from my outsider's perspective as a novice marketing and sales enthusiast.

[truongdinh]

this is mad valuable video, I'm looking this stuff for ages

[mikeferro]

Thank you so much for your insights, I like to think You and Leila are the excalibur that every entrepreneur didn't know they needed! Forever grateful for you guys

[HeadstudiosAu]

Man I love this channel - I typed in 'leadership' into the Search and there's all this awesome content. Thank you.

[MiteshParmar]

I've found your videos recently and find them super full of value and actionable. Keep them up.

[matiasdubs]

This is the best way to approach reps that are not performing at the level you need them to.
This is the conversation before letting some one go.

[blindinquisition]

Love this framework. You and Leila emphasize the importance of investing in yourself.

What online courses do you guys recommend the most?

I think a video of recommendations for courses by people who have proven their effectiveness could be really valuable to viewers who are overwhelmed with an endless sea of e-learning options to choose from.

[martinmenesestv]

This framework is great, we all should know this

[joshuacarmichael]

Thanks for putting out top-notch advice Alex. This simplified a key concept of communication in management down to something easy to remember.