How To Create The PERFECT Ad (Production Process & Examples)

Get a breakdown of the perfect ad DNA and walk through the ideal ad production process so you can execute campaigns with confidence.

Savannah is one of North America's top five most popular TikTok Creative Exchange partners and has created top-performing ads for over 100 brands on Meta and TikTok including Fabletics, Athletic Greens, Dr. Squatch, The Farmer's Dog, and tons more.

-- LEARN MORE ABOUT MOTION --
Motion is the command center for creative strategists.

With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next.

Motion’s customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year.

-- CHAPTERS --
0:00 - Intro
2:44 - Attention Grabbing Hooks
5:25 - High-Quality Visuals
6:33 - Authenticity & Reliability
9:00 - Product Visibility
10:09 - Problem-Solution Narrative
11:57 - Product Demonstration
13:40 - Fast-Paced Editing
15:31 - Testimonials & Social Proof
17:05 - Subtle Feature Highlights
18:43 - Emotional Appeal
20:45 - Strong Call to Action
22:06 - Humor, Skits, & Surprises
23:58 - The Perfect Ad Checklist
26:27 - The Perfect Ad Creative Process
30:03 - Q&A - Best Hooks for BCFM 2024?
30:42 - Q&A - Tips for Advertising a Service?
34:43 - Q&A - Which KPIs Are Not Important?
41:10 - Q&A - FTC Ad Disclosure Importance?

-- JOIN 50K CREATIVE STRATEGISTS --

[ariellajarca]

Missed the live, but this content is awesome!

[cherchang]

I love how this seminar was orchestrated! May I ask what platform used? Especially the layout for the Q&A!

[ContentWithEmma]

Missed the beginning of this so thank you for posting the whole thing again!! Absolutely smashed it as always, Savannah - love learning from you and Motion; thank you for such an incredible summit so far!

[jdltecom]

Hi! I subscribed to Savannah's newsletter but didn't get the deck 😢 maybe because I subscribed 2 days after this video. How can I get it?

[issamfaouz]

Just watched your presentation. Huge value. I subscribed to your newsletter. Could you please share deck with me?