Use Google Ads & Brand Tailored Promotions to Boost Your Amazon FBA Marketing Strategy

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Discover how to supercharge your Amazon marketing strategy by integrating Google Ads with Amazon's new Brand Tailored Promotions.

In this video, Tyler Gregg from Ampd guides us through the 6 customer segments you can reach, from Brand Followers to Cart Abandoners, and reveal how combining Google Ads with Brand Tailored Promotions can improve your remarketing campaigns. This strategy allows targeting of "Potential New Customers," enhancing brand awareness and driving sales by re-engaging interested shoppers.
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🎬 Other related videos:

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🔶 Topics covered in the video:

➤ 00:00 Amazon Brand Tailored promotions
➤ 00:31 About the topic
➤ 01:04 About Ampd
➤ 02:00 Update about Amazon brands using Google ads
➤ 04:02 Running external traffic to Amazon product listing
➤ 04:37 6 customer groups brands can engage with Brand Tailored promotions
➤ 06:43 Think about the strategy
➤ 08:57 How does it relate with Google ads?
➤ 11:32 Things to keep in mind
➤ 13:41 Should you set it up?
➤ 14:47 What makes customers add a product to a cart, but not purchase it?
➤19:46 How does Ampd help Amazon sellers
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🔶 About AMPD

Ampd is a self-serve technology that provides an intelligently guided path to instantly launch expert Google Ads to Amazon campaigns (makes it easy!) and automatically applies Amazon Attribution and the Brand Referral Bonus. In addition, Ampd uses cutting-edge data science to optimize for the absolute best Google Ads to Amazon results.

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🔶 About AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 Video host - LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimized product pages and uses Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost and time efficiently.

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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.

#GoogleAds #AmazonFBA #SellingOnAmazon