Google Ads Brand Campaigns

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Seeing money spent on your own brand in Google Ads is a big common frustration that many business owners have about Google Ads.

Now I completely understand that point of view, but in this video I want to take you why brand campaigns can be a core part of your strategy in Google Ads.

#googleadstutorial #googleads2024 #googleadstutorial

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  1. Aaron Young | Google Ads | Define Digital Academy
  2. branded search campaign google ads
  3. branded keywords google ads
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Комментарии
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what really frosts me is paying 7x more for brand clicks at G compared to MS. I am thinking conversion tracking might be responsible for some of that.Ok, about your last point, we are getting 89-91% imp share, and usually in the 40%s for ctr. Seems I might want to leave the bid strat where it is. (Not sure what we are using, currently)
Thanks for the well thought out vid Aaron.
Edit, share is 86% with 62%ctr last 30 days. Now, your video did have me do a quick review, and I see that some keywords did need a little $push. Using manual with enhanced, currently

strange-universe
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Thanks for the info! I knew i needed a brand campaign but wasnt sure which style of campaign. Ive got competitors using my name and variations of it and scamming people. Now i apparently need to pay for my own business name to stop it because google does nothing.. Maybe thats exactly what google wants.? I imagine their gonna get it while its good before some sort of anti trust issues make them cut it out.

friendly-llc
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I personally have to spend a large amount on brand campaign as many competitors resell my client product for cheaper prices. Their products are quite popular and are associated with the brand name so I don't have much choice

simonm