How Long Should Videos Be? The Ultimate Guide to Video Length

#VideoLength #SocialVideo #BusinessVideo
The rule of thumb is to keep most videos under two minutes, but optimal video length varies depending on where you share or embed it. Today we're giving you some tips for each channel.

0:00 Introduction
0:31 How long should a marketing video be?
0:46 How long should an Instagram video be?
01:07 How long should a Facebook video be?
01:59 How long should a LinkedIn video be?
02:26 What is the ideal YouTube video length?
02:48 How long should Twitter videos be?
03:16 How long should a cold outreach video be?

[TheDanColella]

Facebook Specifically says that videos 3 min or longer will get more views. They will show your videos more organically if it reaches the 3 min mark. For ads I agree they should be short, but in order to gain as much social exposure, you need to play by the rules social media platforms set.

[williamocc]

<2 minutes length for advertisements.
30 seconds on Instagram.
Facebook 24-90 seconds long. Stories 20 seconds. Best practice; Put most relevant information first.
Linkedin 5-10 minutes. Ads 15 seconds.
Youtube <2 minutes. Video ads, 15 second or 6 second.
Twitter, 15-20 seconds.