Web3 Growth Marketing: A Practical Guide To Build And Scale Communities

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What makes marketing in Web3 different from marketing in Web2? As a marketer, understanding how to build and scale communities in Web3 is the most critical growth marketing strategy.

In this episode I’m joined by Bertrand Blancheton a Multi Awarded Growth and Community Marketing Expert, that is currently Head of Marketing for the @braavos_wallet the #1 Crypto Wallet on the StarkNet Ecosystem.

Bertrand shares a step-by-step framework for building and scaling a community around a product, including why you should separate your community's brand identity from your product's.
Discover the unique challenges and opportunities of marketing in Web3 and the differences with Web2 by learning how Bertrand created the marketing strategy for Braavos Wallet.

00:00 Intro
01:22 Shifting career from Web2 to Web3
07:18 The differences between marketing in Web2 and in Web3
11:53 Growth strategies: a 4 steps framework
17:43 How to build a community
29:36 The strategic importance of partnerships in Web3
33:08 Measuring the success of your marketing strategy
38:51 The future of Defi mass adoption

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