MBA Admissions Ep 7: Should You Kiss Your Target MBA Program's Butt?

Many MBA applications feature a question that can be dreadfully hard to answer in a compelling and unique way: "Why do you want to attend our MBA program?" For many MBA applicants, it can feel like the program is begging for praise, and plenty of applicants end up kissing the program's butt in that essay.

Sadly, we have some bad news: generic butt-kissing is not an effective application strategy.

Instead of speaking in glowing generalities about the school you want to attend, you'll want to make sure that you deeply understand why you and your target program are a match made in MBA heaven -- and to do that, you'll need to invest in some deeper research into your target programs.

In this episode of our admissions series, Charles and the amazing Maria Wich-Vila from ApplicantLab discuss how to THOROUGHLY research schools early in your application process. If you can deepen your understanding of your target programs -- with lots of personal conversations, instead of just breezing through the program's website -- you'll be positioned to write far more compelling applications.

By watching this video, you'll be beautifully positioned to answer the question "why are you applying to our MBA program?" Maria will help you understand how to show truly genuine interest in the school, how to showcase your unique experiences and skills, and how to help your MBA essays leap off the page, instead of sounding staid and generic.

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Chapters
00:00 - Introduction and Importance of Researching MBA Programs
19:18 - Crafting Compelling Essays: Be Specific and Unique
23:41 - Deepening Your Understanding: Reaching Out to Current Students
26:04 - Avoiding Generic Praise: Demonstrating Genuine Interest and Credibility

[poojaarora]

Hey Charles, It's always been good to see you. I have a query how does the MBA launch an On-demand program for the application process. And who should enroll in this program? If we enrolled in this program how can we benefit from it? Please advice.