How to Understand Your Customer So Well Your Product Will Sell Itself

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter Drucker I totally believe in that quote. What I want to share in this video are 3 ways to get to know your customers.

1. Face to Face (and the questions to ask)
2. Using Surveys
3. Online Data (like Facebook likes)

If you use this strategy, not only will your current customers love you but you'll build a company that energizes you vs. brings you down by working with the wrong customers.

Instagram: @danmartell
Twitter: @danmartell

[AetonixSystems]

It seem so obvious but how often do we listen rather than talk. Asking a customer what they want and listening is important. Many times we talk too much and don't give the opportunity to the customer to tell us what they need/want. Thank you Dan. Great Video.

[MaviolaGermany]

Appreciate you sharing the smile and dial and the explain my business to a friend method. I will impliment this in my knowledge and help my audience even more. Thank you very much

[mr.camroe]

All great insights! Pat Flynn talks about looking at a customer P.L.A.N. (Problems, Language, Anecdotes, Needs) to identify the story that these people are having. From there, it would be about positioning the product so that it creates demand within that story. The conversations are essential to learning about that problem space people are already having!

[tonyfromhogwarts]

Timeless information.
To this day, it's still relevant, as soon as I understood that concept, I saw growth.

[Ecommercetrainingacademy]

Love the idea of smile and dial! Going to try it myself - Alaa

[TomMaiaroto]

I think my biggest take away here was your story about your company that had landing pages for small businesses. I've thought about that idea in a similar fashion because I have a CMS/blog built that I just re-use over and over it has a bunch of tools for landing pages for startups. Then I add on my social media analytics code. So that really made me think and as I'm building my tools I'm keeping that in mind because while I'm looking at tech startups, they still are reaching out to developers and aren't going to want that "pick a template" thing. I'm also adjusting my tools so that they help the user understand their own customers too. A big part of what I'm building (and it's going to be open-source free btw) is automatic event tracking in Google Analytics based on various natural language processing, etc. So they don't "pick a template" - instead, they just add a little JavaScript to their page and get to use Google Analytics in a whole new wonderful way. So thanks, this was very helpful.

[brucemillner]

I like your idea of seeing who they like and what they like from their Facebook page. Simple ideas are often the best. Thanks.

[chuchingchuang]

This is so insightful! Thanks for sharing.😊

[LessonsInLife]

Know your customer or prospect better. Knowing your customer is just as powerful to prevent problems as it is to handle them. If you can’t get the prospect on the phone, it’s your fault for not knowing the best time to reach him. Know the right time to call. Know when a decision is to be made. ;)

[ericjonespga]

My Highlights: How to Understand Your Customer So Well Your Product Will Sell Itself
Who are your most valuable customers, and how do you learn more from them?
1. Face to Face (and the questions to ask) = Show customers the product and observe how they react and what they do.
2. Using Surveys = How would you explain our product to a friend? Customers will give you the words to use on your landing page.
3. Online Data (like Facebook likes) = Look at the Likes that your ideal customer shares. Make lists and cross-categorize. Look for themes and commonalities.
Takeaways: The "How would you describe our product to a friend" is a great question to ask anybody. The best brands are masters at it, and it is a great litmus test to see how well you have crystalized your messaging. Other potentially great sources for Voice of the Customer data are book reviews on Amazon, where appropriate, forums, and competitor product support sites (copywriter strategies).

[SuccessMindset]

Marketing makes a product to citate for itself

[concrete]

Great video, but one question. How to call customers? I mean, if you kust call them and ask them if they like a website... I think it seems creepy to them. How do you call them, without having a creepy conversation?

[harijay]

Biggest takeaway was definitely this: "instead of trying to guess what my customer wants, why don't I just go and ask them?"

[Coopercaroline]

Awesome once again!! I learn something valuable in every video!! Thank you, thank you, thank you !!!

Can I be your biggest fan?! Lol!!

[steventalbot]

I think phrasing your product as a 'sollutuon' already adds value to what you are selling. That is my biggest take away.

[eptrolando]

Careful shaving next time bro cool video tho

[davidjenkins]

He's doing the video from his local Jr. high school and they obviously have no dress code. Tuck in your shirt for gods sakes.