Growing Bicycling through Youth & Family Programs | Scott Fitzgerald | 2024 NBDA Summit

Presentation Title: Pedaling Prosperity: Growing Your Customer Base through Youth and Family Programs in Specialty Bicycle Retail

Description: Highlighting the significant impact of cultivating youth and family engagement in the cycling community this session will dive into how you can foster inclusive programs for youth and families that will ultimately drive sustainable business growth, enhance customer loyalty, and promote lifelong cycling habits.

Presented by: Scott Fitzgerald- Founder & CEO Pedal Kids USA / Buddy Pegs Family Bike Shop- Mission-driven to make the world a better place for future generations through outdoor family adventure, whose current focus is on building and growing youth and family bicycle participation through innovative approaches. Top 100 Bicycle Retailer, a stint as Mayor of Victor, ID, Executive Director of a local entrepreneur supporting non-profit, and a member of the faculty at Thaden School in Bentonville, AR are among the experiences that enrich his entrepreneur DNA and passion for change making.

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I'm not in the bike industry but enjoyed watching this. When I was child free almost 20 years ago and heard about balance bikes, I was blown away by the idea. Made sure my child had one and he recently switched to pedals and hand brakes. It's amazing how quickly he picked it up. Love that you're pushing the idea of no training wheels. Just wish I had more spaces to ride with a novice rider in New York City (without having to get on the subway to get there), but that's another conversation for another day.